NCAA Basketball 09 Ships Today

NCAA BASKETBALL 09 FROM EA SPORTS SHIPS TO STORES TODAY

Experience All-New Game Tempo Control, Authentic College Atmospheres
and EA SPORTS ESPN Classic Tournament of Legends

REDWOOD CITY, Calif. – November 17, 2008 – Electronic Arts Inc., (NASDAQ: ERTS) announced that NCAA® Basketball 09 ships to retailers today in North America, delivering a college basketball experience that captures the emotion, intensity and atmosphere of a real college basketball game. Featuring former UCLA star Kevin Love of the Minnesota Timberwolves on its cover, NCAA Basketball 09 showcases a new, strategic college basketball gameplay experience that challenges gamers to replicate their school’s style of play and set the game tempo to win.

Experience the electricity of game night with the band playing fight songs, the student section leading the cheers and ESPN college basketball broadcasters Dick Vitale, Brad Nessler and Erin Andrews providing the commentary. Whether your school plays up tempo looking to push the ball in transition, runs a half-court offense that utilizes the clock and limits possessions or features a balanced attack that combines transition offense with set plays, NCAA Basketball 09 rewards the strategic gamer and emphasizes team specific styles of play.

Dream match-ups are a reality as NCAA Basketball 09 enables you to replay classic games in college basketball history in the EA SPORTS™ ESPN Classic Tournament of Legends -- 64 of the greatest college teams from every era placed into the ultimate bracket and to determine who takes home the crown.

This year on the Xbox 360® video game and entertainment system and the PLAYSTATION®3 computer entertainment system, NCAA Basketball 09 will operate on a new gameplay engine with over 1,000 new animation sequences that deliver a more responsive experience with improved ball physics and more intelligent AI. The new animation system enables gamers to apply pressure defense with new full-court presses and traps. Plus, improved AI and animations enable quicker players to get up and down the floor faster and make better decisions running the lanes and driving to the rim.

NCAA Basketball 09 is in development at EA Canada in Burnaby, B.C. It is also available on the PlayStation®2 computer entertainment system. The game is rated “E” for everyone by the ESRB. To learn more about the game visit www.ncaabasketball09.com.