Don King Presents: Prizefighter Now Available

2K Sports Announces Don King Presents:
Prizefighter Now Available

Anticipated documentary-style boxing game
brings new depth and dimension to the genre

New York, NY – June 10, 2008 – 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that the highly anticipated title, Don King Presents: Prizefighter, is now available on North American retail store shelves for Xbox 360® video game and entertainment system from Microsoft. Developed by 2K’s Venom Games studio, Don King Presents: Prizefighter is the first and only current generation title to combine all the action of professional boxing with compelling live-action cut scenes featuring legendary fighters.

“I am thrilled to be an integral part of this monumental entertainment experience,” said legendary boxing promoter Don King. “I have applied all my decades of boxing insight to inspire and elevate Don King Presents: Prizefighter beyond anything fans of the sport have ever experienced before.”

Don King Presents: Prizefighter casts players in the role of a talented, unknown boxer fighting his way out of obscurity and into the international spotlight while attempting to claim the world championship. The immersive storyline challenges players to balance their rigorous training regimen with the temptations of wealth and stardom, and unfolds in a unique, live-action sports documentary-style that features real-life legends and current stars from the world of boxing including Samuel Peter, Joe Calzaghe, Kelly Pavlik, Ricardo Mayorga, Nate Campbell, Juan Diaz, Ken Norton, Larry Holmes, Andrew Golota, Don King and many others. Heather Vandeven, the reigning 2007 Penthouse Pet of the Year, and popular video vixen Bria Myles also star in the documentary and act as temptations for boxers throughout their careers.

“We’re proud to partner with Don King to deliver the most fun and entertaining boxing experience available to our dedicated fans,” said Christoph Hartmann, president of 2K. “Don King Presents: Prizefighter is the only boxing title that offers all the action of professional boxing while challenging players to maintain their focus and discipline despite the distractions and temptations of fame.”

Don King Presents: Prizefighter is rated T for Teen and is now available for Xbox 360, and will be available this fall for Wii™ home video game system from Nintendo and Nintendo DS™. For more information, please visit www.2ksports.com/prizefighter.