Madden 09 News Post

EA Wants To Renew NFL License When the Time Comes

03:15 PM - May 21, 2008 by ChaseB

This edition of stating the obvious comes from the Electronic Gaming Summit, an event EA attended and spoke at yesterday. At the event EA Sports President Peter Moore spoke about and demoed Madden 09 on the Wii and also talked about the oft controversial NFL license. According to Kotaku, Moore said that EA plans to renew the NFL license exclusivity deal when it runs out after the 2012 NFL season.

While this news is hardly surprising the timing is a bit odd considering 2012 is so far off (and a new labor agreement away) at this point. It will also make EA PR earn their money once again since surely this is not going to be the most popular thing to ever leave Peter Moore's mouth. With that in mind, I have to assume that Moore was asked about the NFL license at the event, otherwise I'm not sure why he'd be discussing a new license agreement already.

Is this news shocking? No. Disappointing...?

EA Plans to Reup NFL License When it Expires [Kotaku]

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Member Comments

# 1 yamabushi @ 05/21/08 03:37 PM

Im buying stock in X-Port.

Shocking? god no.
Disappointing? yes. A thousands times; yes.

# 2 SageInfinite @ 05/21/08 03:42 PM

I would love for the NFL to deny this renewal. Just to get some variety. I was never a big fan of fever or gameday on PS2 and Xbox, but it was nice having the alternatives.

# 3 Matt Diesel @ 05/21/08 04:06 PM

Its a license to print money. Id do it if I were EA.

# 4 bkfount @ 05/21/08 04:13 PM

Quote:

Originally Posted by SageTheInfinite


	I would love for the NFL to deny this renewal. Just to get some variety. I was never a big fan of fever or gameday on PS2 and Xbox, but it was nice having the alternatives.

they said it was to reel in quality and make for stable products, but it was all about cash. Doubtful that the NFL cares enough to change that stance. They also rather take money from reebok than allow coaches to look better than high school coaches on the sidelines.

The only possible reason the deal could ever hit a snag is if EA tries to lowball the NFL on a renewal, since they're the only company able to put out a relevant NFL licensed game at this point if it opens back up. EA has the cash, so they'll pay for the license agan.

# 5 Blazelore @ 05/21/08 04:15 PM

Some of you still don't get it. The NFL was tire of mandating different game developers. They offered the exclusive license for a price and everyone even Disney was in the bidding to get it. As a matter of fact Disney almost won but EA out did them in the last minute. So imagine if Disnet had the license? What? Would you all be playing Disney's backyard football? Be thankful that a credible developer got possession of the license. And yes I do think competition makes everything better but if your going to be upset be mad at the NFL. They are those ones who put everyone on the spot and forced this situation!

# 6 Crimsontide27 @ 05/21/08 04:15 PM

Everyone has seen the writing on the wall.

The sooner everyone can accept that football gaming will never be the same, the better off we are.

NFL football , as we know it as a video game, had died. Madden will continue to release broken games over the decades that do nothing more than dumb it down to the lowest common denominator and add stupid gimmiks for the foreseeable future.

Only hope we have now is that someone releases a kick azz football title that offers users full customization so they can turn that game into their NFL fix. Problem with this is that no matter how good the game is, its sales probably could not justify the effort put forth to make it.

# 7 BlackJack @ 05/21/08 04:22 PM

Quote:

Originally Posted by Blazelore


	Some of you still don't get it. The NFL was tire of mandating different game developers. They offered the exclusive license for a price and everyone even Disney was in the bidding to get it. As a matter of fact Disney almost won but EA out did them in the last minute. So imagine if Disnet had the license? What? Would you all be playing Disney's backyard football? Be thankful that a credible developer got possession of the license. And yes I do think competition makes everything better but if your going to be upset be mad at the NFL. They are those ones who put everyone on the spot and forced this situation!

thank you for some sort of actual knowledge in the response people dont realize EA didnt just wake up and say hey were gonna buy the license

# 8 SteelerSpartan @ 05/21/08 04:51 PM

Quote:

Originally Posted by BlackJack


	thank you for some sort of actual knowledge in the response people dont realize EA didnt just wake up and say hey were gonna buy the license

Yeah but now that they've had it, the suits have consistently turned their noses up at any increase in funding to make the games even comparable to last gen,.....let alone actually push the franchise forward.

Thats what I blame them for

# 9 BlackJack @ 05/21/08 04:52 PM

Quote:

Originally Posted by SteelerSpartan


	Yeah but now that they've had it, the suits have consistently turned there noses up at any increase in funding to make the games even comparable to last gen,.....let alone actually push the franchise forward. Thats what I blame them for

as long as u dont say they were scared of 2k so they quickly got the NFL license

# 10 Scott @ 05/21/08 04:53 PM

No big surprise...

# 11 Blazelore @ 05/21/08 04:55 PM

Okay that's a good point. But why bash the developers? They're gamers just like us trying to make the best product possible and all people do is bash and hate. All the energy that goes into these forums need to go into emails to corporate EA. I guarantee if they received as many complaints that be on these message boards daily they will start turning a new leaf. Mainly becuase that's direct pressure on them. The developers have all of our ideas. I'm telling you if you get to the people who sit at the round table things will change!!

# 12 yamabushi @ 05/21/08 05:21 PM

Quote:

Originally Posted by Blazelore


	Okay that's a good point. But why bash the developers? They're gamers just like us trying to make the best product possible and all people do is bash and hate. All the energy that goes into these forums need to go into emails to corporate EA. I guarantee if they received as many complaints that be on these message boards daily they will start turning a new leaf. Mainly becuase that's direct pressure on them. The developers have all of our ideas. I'm telling you if you get to the people who sit at the round table things will change!!

You couldnt be more wrong. Theyre trying to make the most money possible, their track record on next-gen consoles clearly shows a severe lack of concern over the qaulity of their product.

and while your e-mailing, shoot one off to texaco and tell 'em Im tried of these high gas prices.

# 13 mercalnd @ 05/21/08 05:26 PM

Quote:

Originally Posted by yamabushi


	You couldnt be more wrong. Theyre trying to make the most money possible, their track record on next-gen consoles clearly shows a severe lack of concern over the qaulity of their product.

Actually he's right. He's talking about the devs, i.e. the guys who code, not the suits who decide the budget and what will or won't be done. Big difference.

# 14 jmood88 @ 05/21/08 06:08 PM

Quote:

Originally Posted by Blazelore


	Okay that's a good point. But why bash the developers? They're gamers just like us trying to make the best product possible and all people do is bash and hate. All the energy that goes into these forums need to go into emails to corporate EA. I guarantee if they received as many complaints that be on these message boards daily they will start turning a new leaf. Mainly becuase that's direct pressure on them. The developers have all of our ideas. I'm telling you if you get to the people who sit at the round table things will change!!

Because the developers haven't done their jobs. They won't change anything as long as they keep making money and it has been shown time after time that people will buy a game even if they don't think that it's good just to have a new football game.

# 15 yamabushi @ 05/21/08 06:17 PM

Quote:

Originally Posted by mercalnd


	Actually he's right. He's talking about the devs, i.e. the guys who code, not the suits who decide the budget and what will or won't be done. Big difference.

What difference does that make to me? So some coder at tiburon is having inner turmoil over how madden turns out each year?
This changes the final product how?

# 16 mercalnd @ 05/21/08 06:29 PM

Quote:

Originally Posted by yamabushi


	What difference does that make to me? So some coder at tiburon is having inner turmoil over how madden turns out each year? This changes the final product how?

The question was why blame the devs, not why blame EA.

# 17 yamabushi @ 05/21/08 06:59 PM

Quote:

Originally Posted by mercalnd


	The question was why blame the devs, not why blame EA.

Oh, they all get equal scorn in my book. As does the NFL.

# 18 countryboy @ 05/21/08 07:16 PM

EA is going to renew the license...

# 19 Pared @ 05/22/08 02:28 PM

Wow, I never saw this coming.

I'm floored.

# 20 countryboy @ 05/22/08 06:56 PM

Quote:

Originally Posted by eldogg


	ea has been pressuring the nfl for yrs to give them exclusive use of the license. how can e.a. outbid disney? i don't know the logistics but i'm sure disney has more money than e.a. e.a is scared of competition. how many exclusive licenses do they have now? alot more than other publishers that's for sure.

Disney wants to make a NFL football game??

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