Very very true. Its all about how they can maximize their profits till the next 2k comes and the hype machine restarts again. They know they have an absolute monopoly with this game. No matter what they do (albeit def some good content and updates), they know people will continue to buy and play the game.
I would be so excited if they gave RTTP a salary cap concept like how fantasy sports does. You have to make your best lineup with the money available with the top tier guys costing a lot towards the cap. Cap goes up with each seed and so forth. There would be value for cards at each seed and it would be just so much fun to strategize and make the best lineups for your playstyle. It makes so much sense in my head and if they just figured this out, this mode would absolutely dominate probably all of the sports games out there.