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Possibility of a new CH game if Activision buys Take-Two?

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Old 02-13-2011, 09:45 PM   #1
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Possibility of a new CH game if Activision buys Take-Two?

For those who don't check out pastapadre's page:

http://www.mcvuk.com/news/43003/Acti...Take-Two-swoop

Just curious on you alls' thoughts.
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Old 02-14-2011, 08:13 PM   #2
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Re: Possibility of a new CH game if Activision buys Take-Two?

Nope. In this scenario, reviving 2K Sports' dead games would not appear on Activision's agenda.
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Old 02-15-2011, 01:14 PM   #3
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Re: Possibility of a new CH game if Activision buys Take-Two?

I would have to think that if Activision takes over there may actually be an increase in a chance especially considering they lost the exclusive NFL liscense again. If they never go after a college hoops game again I would have to assume however that they will chase down the NFL liscense when it expires again in 2013. It is definitely going to be a defining moment in sports gaming if it goes down.
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Old 02-15-2011, 03:59 PM   #4
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Re: Possibility of a new CH game if Activision buys Take-Two?

The sad truth is college hoops games just don't sale well. With game companies looking at maximizing revenue I don't see a college hoops game in the future. While we all love 2k8 we are a small few. The numbers are not there. Even going at a 2 year cycle would not justify the money invested. If there was money to be made then EA would have keep making a game. The market is just too small to support the game. I would love a new version of 2k8 but I just don't see it happening.
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Old 02-16-2011, 12:01 AM   #5
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Re: Possibility of a new CH game if Activision buys Take-Two?

Quote:
Originally Posted by jbrew2411
The sad truth is college hoops games just don't sale well. With game companies looking at maximizing revenue I don't see a college hoops game in the future. While we all love 2k8 we are a small few. The numbers are not there. Even going at a 2 year cycle would not justify the money invested. If there was money to be made then EA would have keep making a game. The market is just too small to support the game. I would love a new version of 2k8 but I just don't see it happening.
I agree. College basketball games just aren’t profitable. I don’t know if maybe the NCAA lowered their license fee if that would help.
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Old 02-16-2011, 01:45 PM   #6
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Re: Possibility of a new CH game if Activision buys Take-Two?

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Originally Posted by dickey1331
I agree. College basketball games just aren’t profitable. I don’t know if maybe the NCAA lowered their license fee if that would help.
NCAA lowering their license fee would be crucial if we ever wanted to see another college basketball video game again.

I do think one could be profitable, but both quality AND marketing support have to be there. College Hoops 2K8 was a great game but had almost zero help in terms of marketing.

If I was in charge of the 2K marketing department I would hit the college campuses HARD. Look at the thousands and thousands of college kids who pack the student sections for bball games. I think it's safe to say these are hardcore college basketball fans, and the majority of them are likely gamers. You want to target these folks, and you do that through advertising, social media, and holding events on campus.

Disclaimer: I work in marketing, so I think it can fix anything.
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Old 02-17-2011, 10:20 AM   #7
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Re: Possibility of a new CH game if Activision buys Take-Two?

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Originally Posted by rspencer86
NCAA lowering their license fee would be crucial if we ever wanted to see another college basketball video game again.

I do think one could be profitable, but both quality AND marketing support have to be there. College Hoops 2K8 was a great game but had almost zero help in terms of marketing.

If I was in charge of the 2K marketing department I would hit the college campuses HARD. Look at the thousands and thousands of college kids who pack the student sections for bball games. I think it's safe to say these are hardcore college basketball fans, and the majority of them are likely gamers. You want to target these folks, and you do that through advertising, social media, and holding events on campus.

Disclaimer: I work in marketing, so I think it can fix anything.
I agree that marketing could help but it can only do so much. The thing is the fan base for college basketball games has always been small. I teach high school history and coach so I'm around kids all the time. I don't know how many I have told a kid about 2k8 but most are not that into college hoops games. You could spend money on some quality marketing for a newer version of 2k8 but you will only see a very, very small gain in numbers. The issue is the market size is small. The cost vs profit is not there. You being in marketing should know that you can't mass market a product that has a small consumer base. The numbers are just not there.
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Old 02-18-2011, 03:03 PM   #8
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Re: Possibility of a new CH game if Activision buys Take-Two?

I wish they would/could do a patch for this game to update rosters, uniforms. coaches, arenas and graphics. They could charge us just like they do for stuff on NCAA football.
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