Which NBA teams need a rebrand the most?

[studbucket]

Doing some brainstorming for a long running dynasty I've got going on. Which NBA teams most need a rebrand? This could just be a color or uniform update, or an entire new name and logo.

For instance, nobody seems happy with the Wizards.

[Majingir]

I'd rename the Wizards, but keep their look. Their current logo/jerseys are nice.

Thunder need a full rebrand, new jerseys, new logo.

Rockets I'd just go back to the logo they had a few years ago. The grey basketball logo just sticks out in a bad way.

[studbucket]

Good feedback, thanks. I don't mind the Thunder name, but I agree on the logo and uniform. Definitely something they could lean into with either lightning or bison.

What about the Raptors? Being from Toronto, do people think it's dumb because it's unrelated to the city?

[Majingir]

Quote: Originally Posted by studbucket

Good feedback, thanks. I don't mind the Thunder name, but I agree on the logo and uniform. Definitely something they could lean into with either lightning or bison. What about the Raptors? Being from Toronto, do people think it's dumb because it's unrelated to the city?

People wanted the Huskies name back a decade ago because everyone felt the Raptors name was "a sign of the times" since it only happened due to the Jurassic Park movie.

You'd be surprised what building a brand and more importantly winning does to change people's mind. Back when that first big change happened in 2014, they had no real brand/identity as the team had sucked for most of the last 10 years.

Although they're rebranding their logo/jerseys next year anyways so we'll see how the new one looks.

[zello144]

Wizards need to either rename themselves to something else I am not a fan of the Wizards name at all or double down and go full on with the Wizards theme.

[studbucket]

Quote: Originally Posted by zello144

Wizards need to either rename themselves to something else I am not a fan of the Wizards name at all or double down and go full on with the Wizards theme.

As a DC fan, what are some of the names that locals would prefer?

[JoshNormanMane]

Quote: Originally Posted by studbucket

As a DC fan, what are some of the names that locals would prefer?

Me personally, I want to stick with the Wizards name but the franchise just adopted the color scheme of the Nationals and Capitals (mainly because Leonsis owns both the Caps and Wiz). Our old logo leaned more into the Wizards name which is where I think they should go.

If the organization is dead set on the red, white, and blue color scheme, I've heard names such as the Generals or Districts (latter is lame in my opinion) floated around.

[studbucket]

Quote: Originally Posted by JoshNormanMane

Me personally, I want to stick with the Wizards name but the franchise just adopted the color scheme of the Nationals and Capitals (mainly because Leonsis owns both the Caps and Wiz). Our old logo leaned more into the Wizards name which is where I think they should go. If the organization is dead set on the red, white, and blue color scheme, I've heard names such as the Generals or Districts (latter is lame in my opinion) floated around.

I know a bit about DC and tried to brainstorm something around Anacostia, Chocolate City, or other local things, but couldn't. I do have some ideas though, but don't want to spoil it for the Bulgarian Brothers if I end up doing it