Great article guys.
Just a quick thing on this Rich - we only ever did non-gameplay work for EA on the Tiger Series and we definitely wasn't allowed to use anything that was in those games. So TGC was from scratch. The course designer actually started as a terrain editor for a tank game.
Licensing costs are through the roof at the moment. My belief is that the only way we're going to see any innovation in the sports genre is to be creative with it, like we were with the Greg Norman Course Designer.
We should do a podcast about it