yes they do before that they first need to get better servers before even considering doing that. If PES online had good servers and pro clubs that worked as good as FIFA I would wager that that would take a lot of sales away from FIFA and people would switch to PES only. I for one usually end buying both the last couple of years but if PES had good online features I would not buy FIFA I don't think unless if the demo wowed me.
Konami can't even get the online the way they have it now right in terms of how much lag there is at times and stuff like that.
lets be honest here.. this is where FIFA excels at most besides having all the licenses.... it has great online features and servers. The servers for FIFA is probably the best for any sports game you can play online. Konami is WAY behind in this area... and probably lacks behind all sports games online right now.. not just FIFA
any ways, I think Konami should focus first on more stadiums and better atmosphere and officials... even build a stadium and more edit options and allow sharing.
and after that
better servers for online play and maybe add pro clubs once online is better