Nailed it.
The shame of it is, hockey has such a passionate fan base, we need our fix. And we're force fed this BS on a yearly basis with no other alternatives. NHL happens to be the 1 game I not only play the most, but play the most socially; and with friends who are not as "into" gaming the way I am.
In reality if EA and/or Rammer were actually sincere and gave 2 craps about us, they'd have dropped the game to $49.99 at least. However we all know hell would freeze over, melt, then freeze again before EA did anything like that.
Until someone comes along to show EA competition this will continue (the word "this" is referring to more than the lack of game modes).