NBA 2K14 Video - Vince Carter with Celebrations (Instagram)

[tharealcstylez]

Current gen is like the new iphone 5s. it looks the same but you have to actually use it to feel the difference

[spankdatazz22]

Quote: Originally Posted by VDusen04

The idea of a brand underselling one of their own products to boost up another sounds kind of silly. But I'm racking my brain as to why this video would have been released otherwise.

While I don't fully disagree with some of the sentiments being voiced, I have to wonder how much of this is about people wanting to be hyped and how much is about substance. I can't remember a year where this board collectively gave credit to 2K for their marketing efforts; every year that I can remember it's been a lot of "2K's marketing sucks!". Or maybe they release information to the hardcore audience only to be called flat-out liars down the line. I was going to go back and look at some of the dev diaries of the past but only got so far as this one for Online Association:

http://www.operationsports.com/forum...ssocation.html

Of course, the typical "this will be the greatest thing ever" responses to the "they're wasting my time - yawn" responses. Given how the people that crave information seem to collectively react in such extremes maybe they have to wonder what the net gain is for the effort.

It seems there's a fairly large constituency that prefers hype to substance. DribbleTek (or whatever it's called) gets more hype and play around here than anything an established dev like Mike Wang has done - with the requisite hands-on feedback from reputable sources because some prefer "new" over "good".

For many of the Insights I've seen released over the years, a lot of the time you'll have people here being unappreciative or worse, flat-out accusing them of being liars. I think most people enjoy them, but hard to say. I've never played Online Association but by most accounts I've read here it sucks. Yet in reading some of the replies in the Online Insight I posted above, 2K seemed to deliver for some in making it seem like the greatest mode ever. Is the hype more important than the substance?

This is also a unique year with the next gen systems releasing. And some of you seem to expect getting a transformative product for both generations of systems. For all we know they may be concentrating on doing insights and such for the next gen systems. Yet if they said so you'd have a bunch of people complaining that they're ignoring current gen - despite hands-on accounts saying that they game has been noticeably improved. Don't know if they hurt themselves more by putting out info and having people react negatively just because they're expecting 2K to take a throw the kitchen sink in approach every year.

I'm just playing devil's advocate btw. I'm not sure why there at least hasn't been a demonstration video on the new dribble/shoot mechanics. My hope is that they've taken time to include in-game tutorials for various aspects of the gameplay instead of letting people try to figure things out for themselves. For some that's enjoyable, but I think some develop bad habits then accuse the game of being broken instead of having learning how to do things the correct way in the first place. Either way, just wanted to throw something else out there for thought

[VDusen04]

Quote: Originally Posted by spankdatazz22

While I don't fully disagree with some of the sentiments being voiced, I have to wonder how much of this is about people wanting to be hyped and how much is about substance. I can't remember a year where this board collectively gave credit to 2K for their marketing efforts; every year that I can remember it's been a lot of "2K's marketing sucks!". Or maybe they release information to the hardcore audience only to be called flat-out liars down the line. I was going to go back and look at some of the dev diaries of the past but only got so far as this one for Online Association: http://www.operationsports.com/forum...ssocation.html Of course, the typical "this will be the greatest thing ever" responses to the "they're wasting my time - yawn" responses. Given how the people that crave information seem to collectively react in such extremes maybe they have to wonder what the net gain is for the effort. It seems there's a fairly large constituency that prefers hype to substance. DribbleTek (or whatever it's called) gets more hype and play around here than anything an established dev like Mike Wang has done - with the requisite hands-on feedback from reputable sources because some prefer "new" over "good". For many of the Insights I've seen released over the years, a lot of the time you'll have people here being unappreciative or worse, flat-out accusing them of being liars. I think most people enjoy them, but hard to say. I've never played Online Association but by most accounts I've read here it sucks. Yet in reading some of the replies in the Online Insight I posted above, 2K seemed to deliver for some in making it seem like the greatest mode ever. Is the hype more important than the substance? This is also a unique year with the next gen systems releasing. And some of you seem to expect getting a transformative product for both generations of systems. For all we know they may be concentrating on doing insights and such for the next gen systems. Yet if they said so you'd have a bunch of people complaining that they're ignoring current gen - despite hands-on accounts saying that they game has been noticeably improved. Don't know if they hurt themselves more by putting out info and having people react negatively just because they're expecting 2K to take a throw the kitchen sink in approach every year. I'm just playing devil's advocate btw. I'm not sure why there at least hasn't been a demonstration video on the new dribble/shoot mechanics. My hope is that they've taken time to include in-game tutorials for various aspects of the gameplay instead of letting people try to figure things out for themselves. For some that's enjoyable, but I think some develop bad habits then accuse the game of being broken instead of having learning how to do things the correct way in the first place. Either way, just wanted to throw something else out there for thought

For sure. 2K's in a tough spot in terms of marketing. I fully admit I thought their extreme hype-o-meter for mundane reveals that'd become prevalent in recent years (Jay-Z being the first example to come to mind) was almost just as numbing as the approach they took this year (releasing very little).

Quite honestly, I believe there's a happy medium between revealing nearly nothing of substance and nuking the internet with overhype. It's just, aside from the supposed gameplay tweaks, it doesn't seem like 2K14 has a ton of new things to show off at this point on the current generation.

Personally, I've just had to come to terms these past few weeks that 2K14 on current gen would seem as if it's not getting one more full run of a developmental crew's undivided attention. Somehow, I thought we'd be getting one more big time go of it. Instead, that point in a console's lifespan crept up on me one year sooner than planned.

I'm kind of guessing more current generation 2K details will likely be released late in the process (i.e. videos of MyPlayer, Crew, etc.). With current generation launching October 1st and next generation launching in November, it'd make sense if 2K wanted to try to push the marketing back a bit so as to catch both games in their net at the same time.

Still, complainers and whiners will always be there, but I do believe sometimes there can be substance behind it all, as you acknowledged. On one hand, there seems to be some folks saying, "There's all sorts of new stuff in 2K14!" Then, when prodded regarding what is actually new and worthwhile, those same folks seem to be saying, "Well what do you expect? It's current gen! They're maxed out! They can't add anything else!" It's kind of like, which one is it?

[OkayC]

Im on the fence on 2k14. Current gen looks lacking in some areas, which i understand to a point. but why am i gonna get charged the same 60bucks. I should at least have a price drop or something, but no, because i can't get next gen ill be forced to watch guys with next gen get more features than me, even though we payed the same amount of money? Like i said I get that they've more or less done all they can on current gen, but don't punish me for not getting next gen by making me pay the same at least. But my biggest thing about 2k14 that will make me buy, is ai logic on the court, improved defense(1 on 1, rotations, help defending etc) less unstoppable animations, and less breaks given to the cpu that your own team doesn't get(hence your own team being bad on d, while the cpu is great at it, ect).

[tharealcstylez]

On the topic of them charging us 60 bucks for current gen. I heard something about if you trade it in for next gen, it would be a significant discount on the next gen version. May be wrong tho

[BADBOYS3]

Quote: Originally Posted by tharealcstylez

On the topic of them charging us 60 bucks for current gen. I heard something about if you trade it in for next gen, it would be a significant discount on the next gen version. May be wrong tho

only for Xbox though


also, some people can't afford/don't want a next gen system yet. so the issue of paying $60 for a (possibly) lackluster game would still be there for them

[franzis]

This year definetely it's not a day 1 purchase to me. Let's wait until next gen comes out for a price drop in CG used copies

[DubTrey1]

Anyone else notice that one of the players on the bench was wearing Peak brand kicks?