SEC, Pac-12, Big Ten Won't License Trademarks in Future Video Games

[BenGerman]

One theoretical scenario that hasn't been mentioned is players - in the very near future - could have contracts in the form of stipends. The argument I've seen is that it's a win/win for players and the universities. Schools get to use player likeness, and all student athletes are given some kind of weekly allowance. If this were to be the case, using a player's likeness may cease being an issue.

Another scenario is that conferences are staying away from EA and the NCAA just to see how the lawsuit plays out. If a settlement is reached, or EA wins outright, then schools/conferences may be more likely to sell their logo and usage to EA.

My guess is that, at some point (probably three years down the road), we will see the NCAA series come to a temporary end. After that, it's going to come down to if and when the NCAA can figure out a solution for likeness not to be an issue anymore. This isn't just an issue with EA, it's an issue with the entire NCAA. A resolution isn't really in site yet, but you can bet money that the current rules that are in place won't be there much longer. Once they are changed, we just have to hope that the rules are flexible enough for EA to resume making the game.

[JerseySuave4]

EA already has enough trouble making a semi-decent football game, now take away the NCAA's brand and 2 of the biggest conference's brand. Lets just say I won't hold my breath waiting for EA to put out a good game in the future.

[Hunkerdown]

Quote: Originally Posted by nortobc

#5 is apple and oranges. As we discussed earlier in this thread, EA wouldn't have competition that could make a game with the schools/conferences/players likeness.

My point was not the competition, it was that fully licensed game sales way better than a PES game that is a solid game, but with hardly any licensing.

[huntt26]

Just put a generic fully customizeable college mode in Madden and NBA Live. Then you can take your player from high school to the big show all in one game.

[BenGerman]

Pac-12 out now as well. Looking more and more like there won't be an College Football game next year.

[Scribe1980]

SEC=Member Schools. Pac12=Member schools. B1G=Member schools.

Lawyers, guns and money kill things, kids.

[RaychelSnr]

Can definitely confirm Pac-12 is out as well. That's (arguably) the three most lucrative conferences in the land not allowing the use of their marks/name within the game.

[Ky3217]

Quote: Originally Posted by BenGerman

One theoretical scenario that hasn't been mentioned is players - in the very near future - could have contracts in the form of stipends. The argument I've seen is that it's a win/win for players and the universities. Schools get to use player likeness, and all student athletes are given some kind of weekly allowance. If this were to be the case, using a player's likeness may cease being an issue.

Schools have enough trouble paying for their sports programs in the first place. This wouldnt help at all