SEC, Pac-12, Big Ten Won't License Trademarks in Future Video Games

[lere2001]

Quote: Originally Posted by GisherJohn24

EA thanks again for ruining the video game industry yet again.

Yeah, because this is definitely EA's fault.

C'mon man. Give your head a shake

[Ky3217]

Well there goes the PAC-12

@ralphDrussoAP
Pac-12 says it decided not to renew its current licensing agreement with EA Sports.

[kehlis]

Quote: Originally Posted by GisherJohn24

EA thanks again for ruining the video game industry yet again.

EA?

Not sure you understand what's going on.

[RandyBass]

Quote: Originally Posted by LowerWolf

My best guess: If the SEC is pulling out, Mike Slive will "suggest" that its member schools do as well. And they'll most likely listen to that suggestion. And after years of pushing up against the line in terms of using player likenesses, EA won't go near that line when it comes to conferences and schools.

Yeah I thought for sure that the NCAA dropping out wouldn't make a difference, but this here news changes things, and I'm not so sure anymore. The dominos seem to be falling, and really it's probably only going to take one major school to undermine the whole thing.

If EA is smart they are coming up with a plan to ensure that no, and I mean absolutely no, player likeness will be in the game. That includes letting people name rosters. Thing is, if that's the case, that just might be another domino.

Don't know what to say about it. On the one hand I will miss the luxury of having that option out there if I want, on the other hand I think what's happening here is right. Exploitation of college athletes has gone too far for too long. It's time to get back to using these institutions to grow young people, not exploit them.

[GisherJohn24]

Wouldn't a team editor and roster share fix everything regardless if we got a license or not? We can share rosters anyway right?

[Hunkerdown]

They (EA) have to look at this from a business perspective.

1. Loss of NCAA logo and name - hit to market share and brand awareness, but still could sell.
2. If all conferences - big hit to market share for marketing brand awareness
3. If teams follow suit - even bigger hit to market share and brand awareness, and would only allow a fully generic title. Would this be worth it to there bottom line?
4. They have already shown mediocre products for several years, just new game with same old problems. But, they have always had the full brand awareness to keep the consumer coming back.
5. Just see PES soccer games sales compared to FIFA(fully licensed) soccer games to see market share comparison. PES only having certain teams and champions league, but still not attractive to most gamers, they want that brand awareness and to play with there or other real teams. Yes they have customization that helps, but this does not reflect in sales compared to FIFA. FIFA in units sold compared to PES is like 25-1.

[nortobc]

Quote: Originally Posted by jaa1980

They (EA) have to look at this from a business perspective. 1. Loss of NCAA logo and name - hit to market share and brand awareness, but still could sell. 2. If all conferences - big hit to market share for marketing brand awareness 3. If teams follow suit - even bigger hit to market share and brand awareness, and would only allow a fully generic title. Would this be worth it to there bottom line? 4. They have already shown mediocre products for several years, just new game with same old problems. But, they have always had the full brand awareness to keep the consumer coming back. 5. Just see PES soccer games sales compared to FIFA(fully licensed) soccer games to see market share comparison. PES only having certain teams and champions league, but still not attractive to most gamers, they want that brand awareness and to play with there or other real teams. Yes they have customization that helps, but this does not reflect in sales compared to FIFA. FIFA in units sold compared to PES is like 25-1.

#5 is apple and oranges. As we discussed earlier in this thread, EA wouldn't have competition that could make a game with the schools/conferences/players likeness.

[Darkwolf90]

Quote: Originally Posted by GisherJohn24

EA thanks again for ruining the video game industry yet again.

It's not EA's fault, it's the SEC and Big 10 pulling out, EA can't control that, all they can do is try to get them back. You can falsely blame EA if you want, but this blame falls on Ed O'Bannon and the Conferences who decide to pull out.