SEC, Pac-12, Big Ten Won't License Trademarks in Future Video Games

[simgamer0005]

Quote: Originally Posted by superxero27

Except that "Southeastern Conference" is also a trademark, is it not? Like Pacific-12? Conference USA?

How about "Southeast Conference"?

[superxero27]

Quote: Originally Posted by simgamer0005

How about "Southeast Conference"?

A little less risky, but I bet that if the O'Bannon case continues on its current track that EA would be way too gun shy about potential litigation to go anywhere near that.

[pietasterp]

When will the other major conferences follow suit? I would say that EA must be rapidly re-evaluating how much longer they want to be in the business of publishing college sports games....and in related, sad news, this almost certainly means we'll never see another College Hoops 2k game...

[lere2001]

OK EA! Now jump onto a CFL game!

[Cryolemon]

Quote: Originally Posted by aholbert32

Exactly. Wake me up when Schools start dropping out. I could give a **** about logos and conference names.

Well yeah, but the worry now is that that will start happening.

[pietasterp]

Quote: Originally Posted by aholbert32

Exactly. Wake me up when Schools start dropping out. I could give a **** about logos and conference names.

Might not want to get too comfy...I think this is the logical next step.

[aholbert32]

Quote: Originally Posted by pietasterp

When will the other major conferences follow suit? I would say that EA must be rapidly re-evaluating how much longer they want to be in the business of publishing college sports games....and in related, sad news, this almost certainly means we'll never see another College Hoops 2k game...

I dont get this line of thinking:

One, I doubt this came as much of a surprise to EA and its lawyers after NCAA pulled out.

Two, EA knows from its past that the only thing that matters is teams. If Alabama pulls out...thats huge. If the SEC pulls out its logo...thats not.

Three, this actually saves EA money. They dont have to shell out a license fee just so they can use a logo.

I dont get how this is bad for EA right now. When the schools start to pull out, thats when the problem begins but as I stated before what incentive does a school have to pull out?

The CLC is already named in the suit. The CLC also provides protection (insurance and indemnification) when it comes to this lawsuit and all legal costs are shared amongst the schools. Why would a school pull itself out of the CLC (and thus out of EA's game) when staying will cost them no more money and pulling out means it doesnt get to share in EA's license money?

[bad_philanthropy]

Quote: Originally Posted by pietasterp

Might not want to get too comfy...I think this is the logical next step.

I think this is the trajectory. If athletics conferences are reticent I can only imagine the universities themselves will be wary of legal action. I think at some point the schools and conferences will decide to wait on the ruling before agreeing to license the EA product.