04-15-2013, 03:42 PM
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#10
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MVP
OVR: 33
Join Date: Apr 2010
Location: Las Vegas, NV
Posts: 19,612
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Re: College Athletes Are More Than a Number, Why We Need to Understand That
It's much bigger than all of that, and they aren't coming after just EA, EA is just one of the plantiffs along with the NCAA and it's licensing company.
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The plaintiffs' lawyers said that while they are seeking monetary damages on behalf of former athletes, they "do not seek compensation to be paid to current student-athletes while they maintain their eligibility." Rather, they see a system under which "monies generated by the licensing and sale of class members' names, images and likenesses can be temporarily held in trust" until the end of the college playing careers.
In a case that began in 2009, the plaintiffs allege that the defendants violated anti-trust law by conspiring to fix at zero the amount of compensation athletes can receive for the use of their names, images and likenesses in products or media while they are in school. They additionally allege the athletes are required to sign forms under which they relinquish in perpetuity all rights pertaining to the use of the names, images and likenesses in ways including TV contracts, rebroadcasts of games and video game, jersey and other apparel sales.
Under anti-trust law, the statute of limitations on damages is four years back from the date of filing.
Thus, the athletes' lawyers are seeking a portion of the revenues the NCAA and Division I schools and conferences have gotten from TV contracts and from the licensing and royalties related to video-game sales from 2005 to present. Based on expert analysis, the plaintiffs want a 50-50 split of the revenue for telecasts and a one-third split for video games. |
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http://www.usatoday.com/story/sports...eness/1877031/
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