2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[Greatness]

I wish they could've gotten Dr. Dre instead. smh

[MarvinOida]

I hope Jay-Z decides to make sure Justin Bieber is out of the soundtrack, if he does, BEST DECISION BY HIM AS EXECUTIVE PRODUCER, if not, I expect Single Ladies in the soundtrack.

[Gstate_510]

Quote: Originally Posted by poloelite

I didn't read through all 18 pages of comments, but I wanted to say, as a fan of 2k since 99-00, that is is the WORST announcement of ALL TIME. Not only is it underwhelming, but Jay-Z strikes me more as an EA ploy, with their corporate sponsors that drive sales. If you're doing a lifestyle and soundtrack producer, go with someone more in tune with your core audience (e.g. Mos Def, The Roots, Just Blaze, 9th Wonder, Lupe Fiasco etc.). And after that, don't make a big deal of it because it's not. That should be the last dev insight after the game drops. Not even mentioned on the box. Jay-Z hasn't been core to the culture since the Black Album (in a real hip hop head way). This screams of out of touch lames being infatuated with a celebrity. If he wanted to be involved, put his wack gear in as an option and let him tell his out of touch celebrity followers how sweet the game is now because an old washed up rapper is involved. I'm so upset because I loved 2k and what it stood for in it's basketball game. All about the game and not about the splashy headline, or the hollywood features. It was core to what bball fans loved and cherished. Just having this guy involved almost ruins it. 2k was like hip hop and Live/EA was like rap (MF Doom Vs. Gucci Mane) and 2k was winning by sticking to the script. Soon as they win they go and get Jay-Z, who for the record hasn't done anything solid for real. What artist has he put on that's successful? (Kanye/Dame, Rihanna and Neyo/LA Reid) J.Cole maybe?? I don't see a ton of people wearing Rocawear anymore, but I'm sure our myplayers will now have it on in some fashion smdh.. Just all bad. I will buy the game because I love ball, but soundtrack and over exposed celebrity endorsement (non player) doesn't entice me to buy a game. ALL soundtracks are wack by month 2 anyway.

Lol that's funny

[redsrule]

I haven't been following the 2k hypetrain, so personally, I don't mind this announcement. The soundtrack looks great, but I can definitely see where people that bought into the hype train would be disappointed.

[poloelite]

Quote: Originally Posted by coolcras7

The point is the Jay Z would not put his name of crap, and coming from worse than nothing to who is is now says he is a smart business man, but sorry if that went above some our your heads, but until 2k releases more information about the improvements in 2k13 this is nothing more that the typical OS overrating over not hearing anything and everything in July -August.

Memphis Bleek albums, Young Guns albums, Rocawear, Armadale etc.. Seems like Jay-Z will attach his name to crap. But he's smart to partner up with the best basketball game going. Just sucks that this is somehow seen as any kind of real news. Even new Jay-Z songs aren't news these days. Unless Jay-Z discovered how to improve passing, myplayer, blacktop or association, I'm not sure what he can add that would get anyone excited. If Jay-Z managed to negotiate a deal with Barkley and Reggie Miller where 2k couldn't, then salute!!!

[pietasterp]

Quote: Originally Posted by redsrule

I haven't been following the 2k hypetrain, so personally, I don't mind this announcement. The soundtrack looks great, but I can definitely see where people that bought into the hype train would be disappointed.

Glad that you didn't get suckered in....but seriously, when they say that it's the biggest announcement in the history of 2kSports, I don't care how reserved or skeptical you are, you HAVE to believe it's going to be something other than "Jay-Z is somehow involved in the game". Who is this supposed to impress? Even if you're a huge Jay-Z fan, he isn't a basketball player or coach and shouldn't be expected to bring any insight outside of what a dedicated fan would bring. I'd be more pumped up if they announced Larry Brown or Coach K were involved; at least we would expect that to translate into meaningful gameplay additions. All this does is bring some rap tracks to the soundtrack.

Honestly, this makes me LESS interested in 2k13. What am I supposed to think about the team's priorities? They are going to try to make the game more "hip hop" or "street"? NBA2k is rapidly careening down the road toward Maddenville...being the only game in town changes everything. And almost never for the better....

[TreyIM2]

They coulda got ME or some head down on a corner to pick the tracks and say, "Hey, slap dat clip of Blake dunkin on Perkins in there after that killuh cross over to spin and and-one reverse layup by Rose..." but what does Jay picking some previously made songs by he and others then inking him to 'executive producer' status really have to do wit the game of bball other than just a marketing move to try and induce more dollars from pockets?

Real talk, this bombed but I get what they were tryna do. Personally, all I wanna hear is that Master Mike Wang was able to fit the entire Live 10 control scheme as an alternate in this game. I think I will cry tears of, 'FREE AT LAST, FREE AT LAST...' of this dumb, unintuitive iso-motion bs so I can FINALLY, truly enjoy NBA2K and the rest of it's glory.

[Jumpman232]

This soundtrack is going to be crazy, love the tracks they picked. Best soundtrack since 2K7.