2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[b0z1c]

First the guitar hero slam dunk contest and now this...strike two

[TheLetterZ]

I'm intrigued. Jay-Z is a brilliant musician and entrepreneur. He has a great mind and a unique perspective on the NBA. He apparently loves the NBA 2K series.

We've talked about how we want a fresh look at the game.

This could be fun.

[coolcras7]

Did some of you even read the article or did you just read sound-track, they said he was involved beyond the soundtrack he did not want his name to be slapped on the box for the sake of it, he was actively involved during the making of the game with other aspects of the presentation, so can we all wait and see before we all call this nothing but fluff, this a a guy who started off as a drug dealer, created his own records label, because the president of def jam, create a fashion line, married one of the hottest women on the planet, owns his own island and is by most accounts consider the greatest rapper alive ooo and is a partial owner of an NBA team, so I would said lets give this under achiever a chance to prove himself.

[poloelite]

I didn't read through all 18 pages of comments, but I wanted to say, as a fan of 2k since 99-00, that is is the WORST announcement of ALL TIME. Not only is it underwhelming, but Jay-Z strikes me more as an EA ploy, with their corporate sponsors that drive sales. If you're doing a lifestyle and soundtrack producer, go with someone more in tune with your core audience (e.g. Mos Def, The Roots, Just Blaze, 9th Wonder, Lupe Fiasco etc.). And after that, don't make a big deal of it because it's not. That should be the last dev insight after the game drops. Not even mentioned on the box.

Jay-Z hasn't been core to the culture since the Black Album (in a real hip hop head way). This screams of out of touch lames being infatuated with a celebrity. If he wanted to be involved, put his wack gear in as an option and let him tell his out of touch celebrity followers how sweet the game is now because an old washed up rapper is involved.

I'm so upset because I loved 2k and what it stood for in it's basketball game. All about the game and not about the splashy headline, or the hollywood features. It was core to what bball fans loved and cherished. Just having this guy involved almost ruins it. 2k was like hip hop and Live/EA was like rap (MF Doom Vs. Gucci Mane) and 2k was winning by sticking to the script. Soon as they win they go and get Jay-Z, who for the record hasn't done anything solid for real. What artist has he put on that's successful? (Kanye/Dame, Rihanna and Neyo/LA Reid) J.Cole maybe?? I don't see a ton of people wearing Rocawear anymore, but I'm sure our myplayers will now have it on in some fashion smdh.. Just all bad. I will buy the game because I love ball, but soundtrack and over exposed celebrity endorsement (non player) doesn't entice me to buy a game. ALL soundtracks are wack by month 2 anyway.

[marcbitw1992]

Thats a awesome list

[JerryJones3]

what a horrible soundtrack. i can't wait to turn the ****** *** kanye songs off

[VDusen04]

Quote: Originally Posted by coolcras7

Did some of you even read the article or did you just read sound-track, they said he was involved beyond the soundtrack he did not want his name to be slapped on the box for the sake of it, he was actively involved during the making of the game with other aspects of the presentation, so can we all wait and see before we all call this nothing but fluff, this a a guy who started off as a drug dealer, created his own records label, because the president of def jam, create a fashion line, married one of the hottest women on the planet, owns his own island and is by most accounts consider the greatest rapper alive ooo and is a partial owner of an NBA team, so I would said lets give this under achiever a chance to prove himself.

I think the thought of some is, what does being a former drug dealer who created his own record label, became the president of def jam, created a fashion line, owns an island and is married one of the hottest women on the planet have to do with creating a basketball video game?

As I mentioned a few pages back, we're all obviously in wait-and-see mode and I'd love to be pleasantly surprised by what Jay-Z is able to provide. However, I can totally and completely understand where the skepticism is coming from in terms of Jay-Z's apparent hands-on involvement with NBA 2K, even if it is just off court.

[TeamBuilder]

Quote: Originally Posted by coolcras7

Did some of you even read the article or did you just read sound-track, they said he was involved beyond the soundtrack he did not want his name to be slapped on the box for the sake of it, he was actively involved during the making of the game with other aspects of the presentation, so can we all wait and see before we all call this nothing but fluff, this a a guy who started off as a drug dealer, created his own records label, because the president of def jam, create a fashion line, married one of the hottest women on the planet, owns his own island and is by most accounts consider the greatest rapper alive ooo and is a partial owner of an NBA team, so I would said lets give this under achiever a chance to prove himself.

Good story... but I don't see how he's going to improve things that matter to most of the people on this forum. Presentation is nice, but I think most of us would prefer improvements in gameplay and game modes (like association).

He can sing, start a fashion line, marry an attractive woman, acquire his own island, and own part of a basketball team... but none of that has to do with video games.