2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[kevin23]

This is a huge announcement for casual gamers and another fail for the minority of sim players. It's us against the world and 2k isn't going to pass up a dime for us.

[NDAlum]

I was hoping for substance, not flash. Hopefully it will come at a later date.

This announcement does nothing for me, personally. I think Jay-Z is alright and the soundtrack is just that, alright. I don't see how Jay-Z could positively influence the game from a basketball perspective and I don't see why they'd want his input on presentation.

I would prefer hip-hop culture not be a focal point in the game. I want what I see on television, not what I would see at Rucker park or in and And-1 game. If the game is so geared towards it I'm just going to have to move on and stop playing 2K basketball.

We'll see...

[Dirk504]

It amazes me how some people feel that various forum members have no affect on casual game sales. Are you kidding me? Games like Call of Duty, Halo, Uncharted etc., were all recognized by the hardcore individuals first. Through our voices, news of the games spread to our friends and on various sites like Youtube and Amazon that "casuals" visit. Do you think casuals just walk into Best Buy and pick the game with the best box art? Marketing departments can only do so much. They still need to spread the word. Duke Nukem was advertised like crazy and now you can find that game for $4.99 because the fans were not pleased. Still don't believe me? Then why are Madden sales going down each year? And why is Treyarch and Infinity Ward feeling the heat for Call of Duty that started with the hardcore fans complaining? Now their campaign mode will have a dynamic campaign. Now I'm not saying this "announcement" will cause that kind of frenzy, but if 2k doesn't fix the gameplay issues, they'll start getting that EA treatment.

[Tomba]

AS much as i like a good soundtrack...This is marketing that is not gameplay or game related in ANY WAY. NBA Street 2 had a amazing soundtrack. This is essentially jay Z's personal playlist for a game....Which is fine with me just makes sure the music doesnt stink at least

[King_B_Mack]

Quote: Originally Posted by Yeah...THAT Guy

I'm curious as to whether or not he might provide some ideas for My Player mode and getting more of the lifestyle into the mode.

This here. I want to see him and the rest of the guys fully flesh out My Player. I don't want to lose my jersey number at the end of my contract with a team when I re-sign with them because I was completely removed from the roster during the free agency process. I wanna see Jay's fashion sense on display with my guy's clothing choices for pre-game and post game interviews instead of that same suit that I wore at the draft. I'm ready to hear the rest of Jay's involvment already.

[kevin23]

The reason I know this is all hype is because why should I get excited about Jay's involvement without knowing what he will contribute. It's not like he is a basketball genius. This is my point. This is all fluff and I'm not an airhead. I can;t get excited without more details. Jay does music and you showed the tracklist. What will he contribute when he is not a software designer? He can only do so much so this announcement, even with more coming, is a disappointment in multiple ways. You don't explain what he's doing but there's supposed to be excitement. Sounds like the only excitement should be from 2K themselves getting their name out there but what's in it for me? Why should I care even a little bit at this point with zero details.

[kevin23]

Since I'm already ranting this is alchemy. Just how paper money has no value it is rooted in faith. This announcement has zero substance but is rooted in our faith in Jay as a difference maker without having any details. The easiest way to generate wealth is to tie it to faith instead of substance because all you have to do is just keep people believing in you by using the fact that everyone else does it or plays this game. Ok I'm done.

[OG_McNabb]

Quote: Originally Posted by kevin23

The reason I know this is all hype is because why should I get excited about Jay's involvement without knowing what he will contribute. It's not like he is a basketball genius. This is my point. This is all fluff and I'm not an airhead. I can;t get excited without more details. Jay does music and you showed the tracklist. What will he contribute when he is not a software designer? He can only do so much so this announcement, even with more coming, is a disappointment in multiple ways. You don't explain what he's doing but there's supposed to be excitement. Sounds like the only excitement should be from 2K themselves getting their name out there but what's in it for me? Why should I care even a little bit at this point with zero details.

All of the above. Jay-Z involved in a Basketball game......So. MJ is already involved. This cant be the biggest announcement in history. I was planning on sticking with 2K11 anyway but damn. I'm still pretty sure 13 will be nice.