2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[Strangerstake]

I got an idea that they would have Jay-Z songs in the game once he was announced the executive producer. I was hoping for Ni**as in Paris to be in there.

[airjoca]

Biggest announcement ever still remains getting MJ23.

[Eman5805]

Quote: Originally Posted by cjallure24

No Jay Electronica??? wtf jigga

Like most people, Jigga man probably forgot Jay Electronica even existed.

There's a whole other reason people call his album Detox. Cuz Act II don't look like it's ever coming out.

[VDusen04]

Quote: Originally Posted by theprocess

I said it in the other post when they released the video. "o Jay-Z didn't just curate the game's soundtrack (at right). "The level of detail he wanted to talk about—down the road, you'll find out about some of the ideas he had—was really surprising," Argent insisted. "Getting a phone call from Jay-Z in the middle of the day, with him saying 'You know, here's something I've been thinking about,' is a surreal experience." Argent referred a couple of times to professional basketball as a sport where the intersection of lifestyle, competition and culture is more visible than in other sports. It would seem that Jay-Z coming aboard would help deepen NBA 2K's appeal as a broader lifestyle product, as opposed to a hardcore sports simulation." Nobody wanted to listen to me.

I think people have read that, they just don't know what it means. For starters, mostly everyone understands how the marketing game works. Even if all Jay-Z did was make a soundtrack and then hang around for a day and watch the game get made, 2K would still spin this very positively in a news release ("Jay-Z not only put together an exclusive soundtrack, he was also here firsthand playing a role in the development process"). So in that regard, I think folks are at least a little tentative as to what his role means and whether 2K is just fluffing up another media release.

Secondly, if other folks are anything like me, I think we're wondering what it is Jay-Z could have provided that'd be unique to him. What information about the atmosphere would Jay-Z be able to provide that 2K employees somehow couldn't grasp themselves? Are people assuming he's in there saying things like, "First of all, during time-outs, it's not always the same 7 cheerleaders out there doing the same dance" while the rest of the 2K crew nods their heads in amazement?

Quote: Originally Posted by Yeah...THAT Guy

I'm guessing we're in for an even bigger upgrade to presentation this year. I don't even love Jay-Z as a rapper, but he's a very talented guy, and he knows how to brand.

You're right, he does know how to brand, and that worries me a little as well. I was satisfied with 2K's integration of classic players and legends into their game because they're all a part of the NBA and its experience. On the contrary, I feel someone like Jay-Z has less to do with the NBA than many may believe. I wouldn't be looking forward to an NBA video game setup that reminds me it is clearly and obviously branded by Jay-Z every single time I start things up.

I'm hoping this all ends up being Jay-Z complementing the 2K series instead of stamping himself all over it. I'd prefer it similar to Trent Reznor's approach to doing the soundtrack to The Social Network. We knew it was him, but his music didn't scream "I'm Nine Inch Nails and this is my music dominating a movie!" Instead, it was a small contributor to a total effort that knew its role in the grand scheme. As such, I'd favor an NBA 2K13 that benefitted from the presence of Jay-Z over a 2K13 that had Jay-Z stamp his mark all over it, essentially making it "NBA 2K13: With Jay-Z" instead of just "NBA 2K13".

In short, maybe "low key" would be the phrase I'd be looking for.

[Cre8]

2KFAIL... This is truly sad news.

[o iNSaYNe o]

That soundtrack is SICK. Best one 2K ever had. Shook Ones is probably one of the greatest songs ever.

As long as they improve gameplay as well, ill be satisfied

[mdoud10]

I forget who said it, but someone said that Jay-Z could give insight more into the lifestyle of the NBA. I don't think the 2K developers really have a great idea of what it is like to drive into the arena in your couple hundred thousand dollar car, park it in your specialized spot, and walk to your courtside seat like Jay-Z does... so maybe he'll be able to add more to the glitz/glam of being an NBA owner or in the NBA.

PS> Just a complete shot in the dark. I know I am new to OS, but I am trying to be helpful and not clutter up the forums with useless ****

[NYdreams]

how can you get mad at 2k.... this is a big announcement ...its jay z on 2k ... one of the biggest names in music today is picking out 2ks soundtrack.. of course you would wanna promote that... and its only the 1st day of august and the game itself doesnt come out until october so im happy that we are even getting news unlike LIVE who has been under a rock since that terrible demo ... 2k is just taking it one step at a time ... real talk we all know that 2k will be discussing gameplay the whole month of september for sure to really build the hype