2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[JerzeyReign]

The worst part about this announcement has been the abundance of random people who've decided to log in and pollute the boards... smh...

[Granted]

Quote: Originally Posted by LD2k

Again, I will clarify it's more than simply a soundtrack. We'll be detailing more in the future.

This is comically bad marketing at this point.

1) Hype a huge announcement
2) deliver an shockingly underwhelming announcement
3) Explain that we don't fully understand the announcement yet.
4) Hype the "detailing" of the announcement in the future.


Here is my question, why did 2K not just say nothing? And then yesterday when Jay Z was announced, the reaction would have been something like "WOW! Jay Z!!!! #2K #LIVEISDEAD #HOV"

The idea of hyping a big announcement is so risky because it creates expectations that are almost impossible to me. But see Madden 13.

[illwill10]

Quote: Originally Posted by JerzeyReign

The worst part about this announcement has been the abundance of random people who've decided to log in and pollute the boards... smh...

Yeah.

Trust me, this wont damper their sells. Most of the people who buy/play this game dont go on boards/forums or even heard of the "biggest 2k announcement ever". Most of them wont know who is on the soundtrack before the game comes out unless someone tells them.

This will help them sell to more casual gamers. "Hey look Jay Z is the executive producer of 2k13. I dont know what that means, but It must means something good and a good soundtrack"

[Granted]

Quote: Originally Posted by DukeC

This is one of those cases where OS'ers think everyone thinks like they do (Me included). You know what the casual fan thinks of 2k? It has Jordan in the game, great presentation, and the online servers suck. You know what they're going to think now? It has KD, Blake Grffin, and Derrick Rose on the cover with Jay-Z personally producing the soundtrack for the game. This is going to hype up the casual fanbase immensely. Especially considering Jordan's contract is up after this year they are going all out with one last hurrah for the "Legends" so to speak. This is just to tide us over until the dev dairies.

I think that, generally, this is a good point. But in this case, the inclusion of a soundtrack and presentation by Jay Z really won't appeal to the "casual fan."

[Granted]

Quote: Originally Posted by illwill10

Yeah. Trust me, this wont damper their sells. Most of the people who buy/play this game dont go on boards/forums or even heard of the "biggest 2k announcement ever". Most of them wont know who is on the soundtrack before the game comes out unless someone tells them. This will help them sell to more casual gamers. "Hey look Jay Z is the executive producer of 2k13. I dont know what that means, but It must means something good and a good sountrack"

But this really is a novel approach. I can't think of a game that sold because of a soundtrack. The purpose, I always thought, was to make the experience with the game more enjoyable.

[Yeah...THAT Guy]

I'm guessing we're in for an even bigger upgrade to presentation this year. I don't even love Jay-Z as a rapper, but he's a very talented guy, and he knows how to brand.

[illwill10]

Quote: Originally Posted by Granted

But this really is a novel approach. I can't think of a game that sold because of a soundtrack. The purpose, I always thought, was to make the experience with the game more enjoyable.

soundtrack isnt going to sell a game. The game itself will/should. But, I know casual gamers who dont like NBA 2k because they feel it is too difficult.

But, Jay-Z is good for Marketing/PR though. Just his name alone will sell some games.

[tril]

cant complain about the soundtrack. it looks solid; But when it comes to purchasing any game, the last thing I worry about is the soundtrack. when it comes to the NBA, 2k always delivers.
People that are pissed off that Jay Z is exceutive producer of a soundtrack is really ridiculous. I guess people like being p!ssed off, about being p!ssed off about something.