2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[cjallure24]

No Jay Electronica??? wtf jigga

[BigshotSportcenter]

So Jay-Z just hand picked a few songs for u I guess. About 10 of the tracks are from Jay & Kany. I loved 2k12 soundtrack because of artist I never heard of was on it. I'm a project lionheart fan because of 2k12.Bring back CREW

[JasonWilliams55]

I don't know why the backlash about this, when you step back and look at the big picture. This is a huge announcement for 2k, Jay-Z, IS one of the biggest names in the US, yet the World.

Here are some quotes from the ESPN article.

Quote:

Carter has not only personally selected the game’s 24-song soundtrack, but he’s also been working with 2K designers on the overall look and feel of the game’s presentation.

Jay-Z selected the songs, not 2k. I personally think the list looks dope, not too happy that Amazing made it back in, but it was Jay's call and he has some reason for putting it in. And hopefully its not pure "advertisement" for himself/Kanye.

Quote:

We wanted to talk to people who were authentic to the sport of basketball, but also authentic to the world of entertainment and music and culture. Every time we sat down to make our lists, one guy kept rising to the top, and that’s Jay-Z.

Interested in seeing what Jay has brought to the table.

Quote:

When the development team behind “NBA 2K13” approached Carter about possibly working on the game, he told them that he wanted the collaboration to be more than simply slapping his name on the front of the box. We actually got more collaborative involvement than I ever could’ve imagined,” said Argent as he broke down hour-long sessions with the development team sitting down with Jay-Z inside his New York office. “Jay has called at eight o’clock at night asking questions and telling us about some of his ideas that he wanted to put in the game. He’s very engaged with this, from the look to the feel to the flow to the creative presentation of the game. Jay wanted the experience from as soon as you load the game to feel like something he did and was something he was involved with.

This sounds promising, but its a wait and see thing. It could just be PR hobnoggin, but I will wait and see how the presentation turns out. Hopefully Jay brought in some good HipHop Rap ideas to the table and 2k was able to successfully implement into the menus, presentation.

Quote:

He was focused with everything off the court.” ‘NBA 2K13’ will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.

I really wonder what direction the game took "off the court" with Jay having such a big 'presence'.

[King_B_Mack]

Quote: Originally Posted by spankdatazz22

If I remember correctly, it was a comment a single marketing guy made at the end of an interview when the cover was announced. And people on the forums latched on to it and built it up. It wasn't as if there was some concerted effort by 2K as a company to bill this as "the biggest announcement in 2K history". If they had announced Barkley/Reggie Miller/Iverson would be returning to the game that would've been a disappointment. If they announced the return of College Hoops fully integrated into NBA2K that really isn't what many would say is the biggest announcement ever in 2K history. If they announced the Dream Team it would've been a disappointment. The minute people tried to tie that comment to the announcement it was doomed from the start to disappoint. I really can't think of anything that's bigger than getting Michael Jordan. So people flipping out because they hyped themselves up/wanted to relive their childhood Christmas morning feelings of titillation can blame themselves. Getting Jay-Z is a big announcement. Biggest in 2K history? Of course not but chances were extremely slim that the announcement would ever be that to begin with.

Okay, just for clarity before anybody else tries to start running with this line of thought. We're not talking about just a single "MARKETING GUY." This was Jason Argent, the friggin Vice President of Marketing at 2K Sports. Trying to pass him off as just some random PR guy that made an offhand comment doesn't fly. That's as bad as the dudes on here trying to act like Steve is some random *** mod that started a topic. No offense to any mods btw. So yeah, let's just get that outta the way now. Big difference in "a single marketing guy" and the Vice President of Marketing for 2K Sports.

[HARTSTOPPER]

I wonder what the sales numbers will be after this dissapointing "huge" announcement

Sent from my DROID3 using Tapatalk 2

[Yeah...THAT Guy]

Ali In The Jungle is a nice choice. Love that song and it doesn't really get much recognition.

[BigshotSportcenter]

It is personal advertisement for Jay & Kanye. About 10 tracks from them. I guess they need big names because live is coming out this year.

[ThePhillyPhanatic]

I HOPE 2K READS THIS STUFF. THOSE CLOWNS OVER THERE MUST THINK THAT THESE KIND OF JOKES ARE FUNNY? WHEN IT COMES TO RAP, I WOULD KNOW THE LYRICS TO ANY DECENT SONG. BUT THIS IS FREAKIN OUTRAGEOUS!!! THE ONLY REASON I WAS GONNA BUY 2K WAS BECAUSE OF MY PLAYER!!!!!!!!!! BUT THEM PLAYING A JOKE LIKE THIS.... I DON'T CARE IF NBA LIVE IS THE WORST GAME EVER MADE, I WOULD STILL BUY IT. I HOPE 2K FOUND THIS FUNNY, BECAUSE THEY WON'T BE LAUGHIN WHEN "THE BIGGEST ANNOUNCEMENT IN 2K HISTORY" ENDS UP KILLING TJERE SALES... BIGGEST ANNOUNCEMENT MY...
-Sent from my Galaxy S3