2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[JerseySuave4]

Quote: Originally Posted by jersez

Lawd take me now..... I wasn't specific. Madden already has the casual gamers in the bag, but rtp is what's going to suck the people still playing 2k5, apf 2k8. It's going to draw back the audience they've lost over the years, it's going to get the people that just hate EA. That's what I meant. I'm on twitter right now and nobody cares or knows, my point is the casual fan, isn't even looking at 2k13 right now. Like I said if you throw jay-z name on anything it will spark interest, this isn't about marketing it's about the hype and whether or not this was worth the hype. This isn't even an argument it's just the fact, that your not understanding my point.

again, there's that little thing called THE OLYMPICS going on right now. Kind of puts a shadow on everything.

And Madden you have it completely wrong. Madden already has the hardcore gamer locked in. They know that person who bought the game last year, and the year before, and the year before are going to buy the game again. But if they can put something in the game that's going to make someone walking by stop and say, hey that looks cool i should pick that up, then thats what they want. It's the casual gamer they need to get every year, that's whey they're called CASUAL gamers. Someone who might not buy NBA 2k walking by, picks up the box and reads about Real Time Physics, they don't know what that means or how that impacts the game. But they pick up the box and see Jay Z then hey that's cool, Jay Z is popular, let me check this out.

[liberaluser]

We needed more "classic" 80s/90s tracks on here like the Nas one.

[barimanlhs]

Quote: Originally Posted by swac07

Folks are really getting upset with 2k over this.....LMAOOOOO This announcement was for the casual gamer,jay-z fans etc....lol Be patient gameplay details will be here soon.... folks are really jumping the gun...lol

Thats the downside of being a "hardcore" gamer lol UNLESS any and all news pertains to gameplay, nothing else matters or is important and will ultimately underwhelm.

This is a HUGE announcement for the 2k franchise, regardless of what the hardcore fan says. It will bring in a LOT of new players to this franchise. Everything else is icing on the cake now.

Just think if they added real time physics too! Man o man, that would be epic

[RidirkulousPokes]

Quote: Originally Posted by VDusen04

Right on. I'm with you 100% on this one. I didn't really have my hopes up, but I will say one of the 2K employees stating something along the lines of the impending announcement being arguably the biggest in the history of 2K certainly piqued my curiosity. Unfortunately, suggesting one of the biggest announcements in the history of 2K then coming forth with a soundtrack reveal will inevitably create a ton of backlash and disappointment. On the flip side, as you said, had no outrageous quotes come to the surface and no outlandish hype created weeks in advance, I think this news would have been welcomed with welcoming open arms from fans and gamers. I definitely prefer marketing teams (of any product) providing honesty over building blind hype. And I'm sure it's a matter of companies weighing whether the buzz created outweighs the misguided hype, but I'd just like lose the inane buzz building and have company folks be real throughout the process. Again, to reaffirm, I'm excited to hear about all the announcements that will be forthcoming about NBA2K13. If every other year of NBA2K's release is any indication, information will get meatier and meatier as we near release. I could just do without all the Twitter buzz attempts and general overhyping and whatnot.

Best, most logical post of this entire thread.

[JSensui]

Quote: Originally Posted by JerseySuave4

In order to hype up Live's gameplay you need to actually SEE Live's gameplay. We've gotten nothing from EA with Live. Our lasting memories of EA's basketball is that god awful video we all saw which helped lead to them scrapping the game altogether.

Uh..yeah, exactly. That's why I'm not saying it will definitely happen. Once again...speculating. I haven't played Live in years myself. I'm just saying I'm anxious to see if EA has any sort of response to this.

I mean, like you said. Us little people on OS don't mean anything. Why bother defending 2k here?

[JSensui]

Quote: Originally Posted by VDusen04

Right on. I'm with you 100% on this one. I didn't really have my hopes up, but I will say one of the 2K employees stating something along the lines of the impending announcement being arguably the biggest in the history of 2K certainly piqued my curiosity. Unfortunately, suggesting one of the biggest announcements in the history of 2K then coming forth with a soundtrack reveal will inevitably create a ton of backlash and disappointment. On the flip side, as you said, had no outrageous quotes come to the surface and no outlandish hype created weeks in advance, I think this news would have been welcomed with welcoming open arms from fans and gamers. I definitely prefer marketing teams (of any product) providing honesty over building blind hype. And I'm sure it's a matter of companies weighing whether the buzz created outweighs the misguided hype, but I'd just like lose the inane buzz building and have company folks be real throughout the process. Again, to reaffirm, I'm excited to hear about all the announcements that will be forthcoming about NBA2K13. If every other year of NBA2K's release is any indication, information will get meatier and meatier as we near release. I could just do without all the Twitter buzz attempts and general overhyping and whatnot.

THANK YOU. Great post. No one is saying that 2k13 is going to be a bad game at all. Just disappointed with the announcement.

[Rasco11]

As an Executive Purchaser of NBA 2K13, I am most concerned over hearing that gameplay was an emphasis and was addressed day one after 2k12 came out...have we all not watched the "one" (and only) gameplay (gametrailers) vid that aired during or right before E3 and the Finals?!? Hoping that was bogus evidence of the "new and improved" gameplay!!! Looking forward to even "huger" announcements to come...

[JerseySuave4]

Quote: Originally Posted by JSensui

Uh..yeah, exactly. That's why I'm not saying it will definitely happen. Once again...speculating. I haven't played Live in years myself. I'm just saying I'm anxious to see if EA has any sort of response to this. I mean, like you said. Us little people on OS don't mean anything. Why bother defending 2k here?

because you guys sound ridiculous bitching about not getting some sort of gameplay announcement.

To 2k this is a HUGE announcement. This is the type of announcement that will get their game more attention. If you guys were marketing this game the only way you'd attract casual gamers is the NBA name.