2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[gausec]

People keep saying man this is just music.. No read it, it says its also presentation, and other areas. Jay is a big basketball fan so do I feel disappointed? Yes slightly but there are worse moves to make.

[daytonanerd]

I would hope 2K acknowledges OSers and says what impact Jay-Z has on the game besides music ASAP. Otherwise, I see some OSers producing gore in California.

[King_B_Mack]

So getting off how big this announcement should be considered. I have to wonder. What do you guys think will be the intro song for the game this year? I'm sure it will be one of the Jay-Z tracks but which one? Maybe the HAM instrumental or the Pump It freestyle?

[JerseySuave4]

Quote: Originally Posted by JSensui

I do wonder if this will have a negative effect on 2K's reputation. After this, will people trust 2K anymore? What happens if EA takes this opportunity to give them a huge scare? Very interested in seeing what happens in the next few weeks...

you guys think the few people that go to OS to talk about 2k have a louder voice and bigger impact than you really do. Partnering with Jay Z will have a positive impact on their reputation not negative. There is nothing negative about this other than you didn't get some gameplay announcement.

Quote: Originally Posted by jersez

BUt this isn't even trending on twitter, so it failed bottom line. My thing is this, the casual consumer doesn't check for the game till the demo is released. They don't watch E3 or search for 2k13 ish daily. Basically the only people that care about the game now are the hardcore fans. Which is guaranteed bread, if you announce a couple things. I bet madden 13 is going to sell like crazy because of rtp. I never said I was disappointed. I like it, it's just not the biggest thing in 2k history. Michael Jordan being the cover athlete on 2k11 was the biggest announcement in sports video game history, so this can't even compare to that announcement. Bottom line this is 2k's on doing. But AGAIN this isn't even buzzing, lol it's not trending. 2k is basically asking people to advertise their game right now, with #NBA2KJAYZ. If you know anything of twitter, trending topics, just trend. You shouldn't have to request people use your hashtag, if it's buzzing it's buzzing. I agree that 2k13 will get some extra advertising just for having jay-z name on it. But that can go with any product that is endorsed by Jay.

you mean to tell me that a video game announcement isn't trending on twitter? I wonder what could be going on that is more newsworthy than that? Maybe the Olympics!

yea 2k is the only ones i've ever seen ask people to use a hashtag before.

The WWE puts up the hashtag #WWERAW a bunch of times during their Monday Night Shows. I guess i must be hearing things when i watch Sportscenter and they tell me to go to twitter and vote with the hashtag #SCtop10. American Idol, Big Brother, America's Got Talent, Dancing with the Stars, ESPN all remind people to go to twitter and use a certain hashtag.

[Gman 18]

Quote: Originally Posted by ProfessaPackMan

Judging from this thread, alot of you are upset at the wrong person or in this case, company.

What do you mean?

[aholbert32]

Quote: Originally Posted by jersez

BUt this isn't even trending on twitter, so it failed bottom line. My thing is this, the casual consumer doesn't check for the game till the demo is released. They don't watch E3 or search for 2k13 ish daily. Basically the only people that care about the game now are the hardcore fans. Which is guaranteed bread, if you announce a couple things. I bet madden 13 is going to sell like crazy because of rtp. I never said I was disappointed. I like it, it's just not the biggest thing in 2k history. Michael Jordan being the cover athlete on 2k11 was the biggest announcement in sports video game history, so this can't even compare to that announcement. Bottom line this is 2k's on doing. \ But AGAIN this isn't even buzzing, lol it's not trending. 2k is basically asking people to advertise their game right now, with #NBA2KJAYZ. If you know anything of twitter, trending topics, just trend. You shouldn't have to request people use your hashtag, if it's buzzing it's buzzing. I agree that 2k13 will get some extra advertising just for having jay-z name on it. But that can go with any product that is endorsed by Jay.

LOL!!! Madden is gonna sell more with casual fans because of RTP!? Wow. You have no clue how video game sales work...especially to casual fans. RTP isnt even the feature that Madden is pushing the most. That would be CCM. Hardcore fans care about physics. Casual fans appreciate it but it isnt why they buy a game.

I'll drop it because it doesnt really matter. The Jay-Z announcement is getting coverage on non-video game sites and thats what 2k wanted. Its a success in their eyes.

[JerseySuave4]

Quote: Originally Posted by LakersForLife

7 months until the game comes out??

haha i didn't realize i said 7 months, my bad, i was on the phone while i was typing and i got the Olympics on. Doing 3 things at once so i don't know what even made me type 7 months.

[TreyIM2]

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