2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[bcruise]

Quote: Originally Posted by Gman 18

Do you work for 2k?

LD2k
2K Sports Social Media Coordinator

[RealmK]

The big announcement was a rap soundtrack for a basketball game. Whoda thunk it.

[yungsta404]

I like jayz well the older jayz but 2k for the love of god please dont hype something like track listing just because it was chosen by a big time rapper.

[24]

Once again I am frustrated with the massive hype that 2k put into this over a soundtrack "produced by Jay-Z". When you say "Biggest announcement in the history of the company" we the customers are expecting something of a certain magnitude. NFL 2k coming back would be an example, hell even a new exclusive game mode that has never been done before would have been fine. Yes I admit the soundtrack is very good but the extreme buildup has gotten me pretty angry when this is the result. I'm Not trying to offend anyone nor am I stating that the game itself will be bad, all I'm saying is what can I expect the next time 2k has a new "biggest announcement"?

[RidirkulousPokes]

This is absolutely pathetic.

I understand he will be integrated into the game more than the soundtrack, but give me a break.

You can sit here with a straight face and tell me the biggest announcement in franchise history is a hip-hop legend picking the game soundtrack and having a part in an already quality presentation?

That's absurd.

Worse execution on a marketing ploy than EA....and that says a lot.

[huntt26]

Show us more so we can put away the torches!!!

[stillfeelme]

This is only part of the announcement. I am expecting a whole new mode perhaps a franchise or a new layer in myplayer with Jay's involvement where you can go from Myplayer the player to my player the owner. Jay-z isn't just selecting a soundtrack and say poof yall are good 2K.

[morningstar777]

By the way, I have ALL of these songs in my iTunes already. Started working on 2K13 the day after 2K12 released? Ok, so that explains why 2K12 was so buggy with no fix for months after release. Jay Z ain't gonna be a savior to the franchise if the game is poor.