2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[kjjnesb]

Quote: Originally Posted by LD2k

This, as you can read from the article, is much more than a soundtrack. Skeptics will quickly see how innovative the integration is. Also, from the ESPN article. We're eager to share all the improvements in the near future. I think you guys will be quite pleased. Dev's have been all over the gameplay; and as we learned from the E3 Kotaku article, their work on 2K13 was the next day after 2K12 released.

First thing I thought was the pregame packages and arena music and such.

[Canquain]

This is amazing 2K13 is in good hands!

[Granted]

Poor job my 2K marketing. Has this just been announced today with no "big announcement" hype then the reaction, almost certainly, would have been positive.

[miller31time]

Ever wonder what it would be like if 2K controlled your facebook/twitter account?

1 month ago -- "I have a big announcement, guys. Will post about it in the next couple weeks!"

2 days ago -- "Big announcement is coming. It's going to affect all of you. Seriously, my friendship with all of you will change dramatically!"

1 hour ago -- "Here it is, guys. This afternoon I ate at Burger King! Stay tuned for digestive details in the hours ahead."

[DukeC]

Well...me not being a Jay Z fan in general...this was pretty underwhelming. At least Kanye is on a couple of tracks.

Hopefully, since it said Jay-Z helped with the presentation, they were able to add courtside celebrities because you know Jay-Z himself wants to make an appearance in the game...

Now that I've read the announcement, I'm going to pretend this never happened and wait on the dev dairies that detail the improvements they've made.

[Eman5805]

Daft Punk? Okay. I'm not as underwhelmed.

[King_B_Mack]

That is an awesome soundtrack and I'm glad my favorite artist is involved with 2K. However as I said before, I'm disappointed that 2K ruined the impact that this announcement should've had if they hadn't set it up to fail with that hype about a month ago.



Good job, poor execution 2K.

[Gman 18]

Quote: Originally Posted by LD2k

This, as you can read from the article, is much more than a soundtrack. Skeptics will quickly see how innovative the integration is. Also, from the ESPN article. We're eager to share all the improvements in the near future. I think you guys will be quite pleased. Dev's have been all over the gameplay; and as we learned from the E3 Kotaku article, their work on 2K13 began the next day after 2K12 released.

Do you work for 2k?