The biggest thing with Kickstarter is converting fans to actual backers. The conversion percentage is so low that it is starting to turn off more indie devs.
In total, our project got over 1 million views. ONE MILLION. We finished in the top 100 in traffic, ever. We fielded 3000 emails. On and on and on, etc. Double Fine's stats are just mind-blowing.
With Double Fine and the recent Wasteland 2, Kickstarter has flipped upside down. These two projects are coming from full-on production studio environments and have zero 'indie' roots. Kickstarter used to disallow 'non-indie' projects and they have now progressed into it's current process of approving projects. Project success rates are at an all-time low.
I am ALL FOR Kickstarter projects, but without a super soild
PR team, you are in for some serious self-promotion and not to mention a huge time investment.