NBA 2K12 Developer Insight #3 - Art Direction

[Jakeness23]

Quote: Originally Posted by BigDaneAyMane

Give us his address and social security number too please. Sounds like you want to wear his skin...

well honestly who the hell WOULDN'T want to be D Rose?! i was just saying, since D Rose is Ronnie's boy and all I figured they should get his accessories and everything correct, not to mention he was MVP. I'm just as interested in gameplay too, but I just want the whole package so that it can really bring the NBA to your house... all I'm saying.

[scottyp180]

Quote: Originally Posted by Pared

The problem is they have to work with media outlets who are unreliable. They promise the trailer premiere to IGN, who doesn't release it the day 2k said they would release their Insight. So should you delay the insight or release and mention the trailer will be out shortly? Obviously they chose the latter.

But if you're going to give the video to IGN would it be trouble to ask when they will release the video in order to coincide with the insight? Or maybe don't delay the insight for a video if you don't know when the video is being released. OR MAYBE, just maybe they could have embedded the video into the insight and released it themselves instead of making it an IGN exclusive. I understand there are certain things that are out of 2k/Ronnie's hands but they make themselves and their marketing look bad when the do things like this. They could be more upfront with us (the fans) instead of making excuse/false promises. Again it doesn't matter in the long run because I (and probably anyone else who complained) will purchase the game regardless but when things like this happen every year you would think 2k would have figured out how to avoid situations like this or at least be more prepared.

[KyotoCarl]

Quote: Originally Posted by scottyp180

But if you're going to give the video to IGN would it be trouble to ask when they will release the video in order to coincide with the insight? Or maybe don't delay the insight for a video if you don't know when the video is being released. OR MAYBE, just maybe they could have embedded the video into the insight and released it themselves instead of making it an IGN exclusive. I understand there are certain things that are out of 2k/Ronnie's hands but they make themselves and their marketing look bad when the do things like this. They could be more upfront with us (the fans) instead of making excuse/false promises. Again it doesn't matter in the long run because I (and probably anyone else who complained) will purchase the game regardless but when things like this happen every year you would think 2k would have figured out how to avoid situations like this or at least be more prepared.

They will release it on Thursday, according to Ronnie2K on Twitter.
That means trailer today, gameplay footage from IGN on Thursday and a new isnight on Friday.

[Pared]

Quote: Originally Posted by scottyp180

But if you're going to give the video to IGN would it be trouble to ask when they will release the video in order to coincide with the insight? Or maybe don't delay the insight for a video if you don't know when the video is being released. OR MAYBE, just maybe they could have embedded the video into the insight and released it themselves instead of making it an IGN exclusive. I understand there are certain things that are out of 2k/Ronnie's hands but they make themselves and their marketing look bad when the do things like this. They could be more upfront with us (the fans) instead of making excuse/false promises. Again it doesn't matter in the long run because I (and probably anyone else who complained) will purchase the game regardless but when things like this happen every year you would think 2k would have figured out how to avoid situations like this or at least be more prepared.

I'm telling you this from personal experience:

You can't just throw the individuals you work with under the bus. You burn those bridges and you're screwed. That's a key aspect of marketing.

And you can only go by what someone says. If you're dependent on a third party and that third party doesn't come through, you may look bad but at the same time you are dependent on them for a reason.

[Mr_Riddick]

Great points Pared.

Quote: Originally Posted by Pared

I'm telling you this from personal experience: You can't just throw the individuals you work with under the bus. You burn those bridges and you're screwed. That's a key aspect of marketing. And you can only go by what someone says. If you're dependent on a third party and that third party doesn't come through, you may look bad but at the same time you are dependent on them for a reason.

[afridgetofar]

They spend an ridiculous amount of resources on art and animation. Granted the animation is important to actual gameplay (much to my dismay).

[Goffs]

Quote: Originally Posted by afridgetofar

They spend an ridiculous amount of resources on art and animation. Granted the animation is important to actual gameplay (much to my dismay).

well it is an art insight after all

just a guess but i think they will talk about gameplay when that insight comes out

[BigDaneAyMane]

I too don't understand the fascination with things like accessories that some have, but I realize different people have different tastes. I just hate when people complain about it as if it's a dealbreaker or call 2K lazy for not having the exact brand of knee brace or something minor like that. Yes, it definitely adds to the immersion aspect of the game to be as detailed as possible, but I'd rather fine-tune the gameplay, modes, online options, etc.