NCAA Football 12 Kicks Off to Record Start at Retail (Press Release)

[Steve_OS]

NCAA FOOTBALL 12 KICKS OFF TO RECORD START AT RETAIL

First Two Weeks Sales Up 17 Percent Over Last Year

REDWOOD CITY, Calif., - July 26, 2011 – Electronic Arts Inc., (NASDAQ: ERTS) announced today that NCAA® Football 12 generated its largest first two weeks at retail (July 12 – July 26) on Xbox 360® and PlayStation®3 platforms in franchise history. Based on internal estimates, after two weeks of sales NCAA Football 12 is up 17 percent year-on-year with more than 700,000 units sold through.

“We’re extremely pleased by the overwhelmingly positive response to NCAA Football 12 by both critics and college football fans alike,” said Peter Moore, President of EA SPORTS. “The team at Tiburon has created the ultimate college football experience which is evident at retail where the game is flying off the shelves.”

Critics and fans have applauded the level of depth and authenticity in NCAA Football 12, thanks to features like the enhanced Dynasty mode, which allows fans to climb the ranks of the coaching ladder on a mission to lead their team to the coveted national championship. While all-new pre-game traditions, like the Sooner Schooner (Oklahoma), Ramblin’ Wreck (Georgia Tech) and Traveler with Trojan Rider (USC) deliver the pride and pageantry of game day Saturday like never before. New York Times stated “NCAA Football 12 is entertaining and immersive”, while Game Informer rated it 9 out of 10.

NCAA Football 12 has reached a series of gameplay milestones, including:

• More than 870,000 online game sessions have been played – the equivalent of approximately 600 NCAA FBS college football regular seasons.
• More than 50,000 Online Dynasties have been created, consisting of more than 100,000 user-controlled teams.
• Fans have created more than one million custom teams using the TeamBuilder website, the online create-a-school feature.

NCAA Football 12 is now available for the Xbox 360® video game and entertainment system and the PlayStation®3 computer entertainment systems. NCAA Football 12 has been rated “E” for everyone by the ESRB. NCAA Football 12 is developed in Orlando, Fla., by EA Tiburon, and licensed through collegiate trademark agency The Collegiate Licensing Company, a division of IMG Worldwide.

For more information, please visit http://www.ea.com/ncaa-football.

[TDenverFan]

I wonder what caused the large sales increase...

[BenGerman]

Good. I hope this shows EA that my listening to the fans they can improve their game, and get great sales at the same time.

[buckeye02]

This could be good and bad at the same time.

[Sublime12089]

Likely a sales bump off of how good NCAA 11 was. They vastly overestimate the "casual fan" market. Just about everybody wants to see what they see on Saturdays.

[HiTEqMETHOD]

The more people who purchase and play the game = the more people will realize how poorly tested it was. Such tremendous irony.

[R0M0mentum09]

Eh. . . my copy's already on Craigslist. . .

http://eugene.craigslist.org/vgm/2509988237.html

[ODogg]

I'm happy that the game is selling well, it's by far the greatest football game ever to be put on a console and deserves it IMO. And with this years game adding much better defense I think it goes to show the public wants balanced play more than offensive score-fest of years past. I also hope that with increased sales that EA is under increased pressure to address the litany of bugs that have plagued this title..