Madden NFL 12 Cover Athlete is Peyton Hillis

[LorenzoDC]

If the game is good I don't care if Harpo Marx is on the cover.

If.

IF.

[roadman]

Quote: Originally Posted by hyacinth1

I am happy for Hillis, he seems like a nice guy, but the jokes on EA

Why? People purchase the game for what's inside, not outside.

Never bought a game for what's on the cover.

OMG, wow, Fitz and Troy P. on the cover. First time 2 athletes are on the cover. Need to rush out and buy that.

[TracerBullet]

Quote: Originally Posted by xtoddx

I don't get how this could matter to anyone. People will look at it, people will see a football player, in a fraction of a second will see "Madden 12", and buy it regardless. To think that people buy based on the cover is absolutely ridiculous. The marketing won't change one bit, there will still be commercials, banners, and regardless of who it is, there is still an NFL player on the cover.

This post is exactly what EA is thinking about. I don't remember them actually marketing their cover athletes big time besides Brees and McNabb. I don't remember them really doing much with Alexander, Favre, Young, etc. Usually they just end their commercial with that person's in game model scoring a TD or celebrating. Not much else.

[hyacinth1]

Quote: Originally Posted by LorenzoDC

If the game is good I don't care if Harpo Marx is on the cover. If. IF.

LOL YES !!! Harpo Marx Reference! Love it! Sadly his name is fading from pop culture, in 10 more years nobody will know who that is. Sort of like Jimmy Durante

[PVarck31]

The Joke is on EA? Come on now...They just got the whole country in on a Madden cover vote in April. More people have been talking about Madden for the last month than they did all year last year. This has been all over twitter, facebook, radio, news, and OS. This was a brilliant marketing strategy by EA. It doesn't matter to them who won. If it did they wouldn't have been in the original field.

Also don't underestimate the number of Browns fans. Add that to the anti-Vick fans and there you go.

[aTTckr]

Quote: Originally Posted by OSUFan_88

People really think that marketing will matter? lol It's Madden football. They could put literally nothing on the cover other than the name Madden and people will buy it.

No the cover doesn't matter that much, but it is the marketing campaign surrounding each release of Madden. The campaign won't work if they don't have a popular guy to get the hype going for the "casual fan". For us here at OS it doesn't matter which guy is the Madden guy for this year but for the broader audience it sure matters.

And this cinderella story works right now but come august nobody (at least all the guys outside of this forum) will remember this tournament and how hillis got on the cover. They'll just ask themselves who the hell the guy on the cover is when they see it.

[Other Guy]

Quote: Originally Posted by xtoddx

I don't get how this could matter to anyone. People will look at it, people will see a football player, in a fraction of a second will see "Madden 12", and buy it regardless. To think that people buy based on the cover is absolutely ridiculous. The marketing won't change one bit, there will still be commercials, banners, and regardless of who it is, there is still an NFL player on the cover.

This.

Quote: Originally Posted by OSUFan_88

People really think that marketing will matter? lol It's Madden football. They could put literally nothing on the cover other than the name Madden and people will buy it.

And this. EVERYONE knows what Madden is by now. The cover player doesn't have as much of an impact (if any) as some people think it does.

[gohogs141]

we had about 15,000 people on hogville.net voting for him every day lol

but i dont see why people are hating on hillis, he has a running style thats really fun to watch

he was good with denver too, just didnt get enough carries