Analyst: Madden Sales to Fall 50% if NFL Season is Cancelled

[poliscilawguy]

Madden alienates it's own players by not taking big enough steps forward each year. I stopped buying last year. Three of my friends won't be buying this year. I'm sure that others are doing the same.

[JustinJones]

ya me two i havn't had a madden game since 09 im completely content with my ncaa football

[Raheemdadream]

What incentive do you have to buy a new version of Madden if there is potentially no season? There is no free agency which creates hype. I agree they will take a solid hit that will only get worse the longer the lock-out goes on.

[mestevo]

The NFL season isn't a 'reason to buy Madden', it's merely a loss of marketing.

[Critical Kills]

Something else to consider, Madden has always come out before the season begins. When Madden is released this year we won't know if there is a season or not at that point for sure so I really don't see how it's going to affect Madden sales, since a good portion of Madden copies are sold when the game initially comes out. Even later on in the year I think people would still be apt to buy it to play football even if there is no real NFL. A lot of folks buy games just to play them, not to emulate exactly the sport they are based off of. For instance I always buy FIFA, NHL and the Show but really watch very little soccer, NHL or baseball. It'll take some of Madden's sales away if there is no season but not that much and certainly nowhere near 50%.

[MelR2000]

I think potentially the "real" threat to Madden sales is NCAA12 continuing to be even better then NCAA11.

[mestevo]

Quote: Originally Posted by MelR2000

I think potentially the "real" threat to Madden sales is NCAA12 continuing to be even better then NCAA11.

Hard to say. I have fun with NCAA and don't even watch college football, as a result I buy both titles every year, I have never considered buying one over the other.

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[Matt Diesel]

Quote: Originally Posted by ODogg

Something else to consider, Madden has always come out before the season begins. When Madden is released this year we won't know if there is a season or not at that point for sure so I really don't see how it's going to affect Madden sales, since a good portion of Madden copies are sold when the game initially comes out. Even later on in the year I think people would still be apt to buy it to play football even if there is no real NFL. A lot of folks buy games just to play them, not to emulate exactly the sport they are based off of. For instance I always buy FIFA, NHL and the Show but really watch very little soccer, NHL or baseball. It'll take some of Madden's sales away if there is no season but not that much and certainly nowhere near 50%.

Good point. I never watch baseball or soccer but always get FIFA and the Show for the pure enjoyment of sports video games. Its not for the love of MLB or the 3432 pro soccer leagues.

I feel if the game is good/better by a good margin it will sell around the same clip. Else, if its nothing to write home about, sales could take a bigger hit with the absence of a NFL season.