MLB 2K11 Developer Insight #1 - Marketing Looks Back at MLB 2K10

[jeffy777]

2K Sports just posted their first MLB 2K11 developer insight. Not a lot of information here, just marketing looking back at MLB 2K10.

Quote:

"Traditionally speaking, our Developer Insights are written by a member of the development team. But this time around 2K Sports is kicking off the year with an update from marketing on the heels of announcing that we have brought back the $1 Million Perfect Game Challenge. My name is Mike Rhinehart and I am a senior brand manager at 2K Sports. I am fortunate enough to have been working on our sports lineup since the launch of the Dreamcast in 1999 (yes that makes me one of the salty, old marketing guys here) and I can say hands down, 2010 was my absolute favorite year in marketing for 2K Sports. Specifically, the MLB 2K10 Perfect Game Challenge was by far the craziest, most challenging and rewarding promotion that I have ever been a part of. And, I can say without a doubt, we could not have pulled this off without tremendous help from several groups of people. So many, that if I listed everyone involved it would take up a good portion of this diary, so I’ll leave it as a huge thank you to everyone involved in making this happen, including Twin Galaxies for being our third party judging entity and to everyone that participated in the challenge to make it the success that it was."

[BlackBetty15]

Quote: Originally Posted by jeffy777

http://www.facebook.com/notes/mlb-2k...0/495451278193 Ummmmmm, not much of a "developer" insight at all.......and it tells us absolutely nothing about 2K11...

By far the most ridiculous and most disappointing insight EVER! LOL I mean, I dont know. The other game as we all know has given us more than enough info to make us riot over buying their product and the only thing we still have info on on mlb2k11 is the cover boy and few screenshots? Bad show...

[Blzer]

I really, really want this company to succeed. They have to throw us a bone though. If this was the "info" for the weekend that Ronnie tweeted about, well... you know...

[NINJAK2]

Quote: Originally Posted by jeffy777

http://www.facebook.com/notes/mlb-2k...0/495451278193 Ummmmmm, not much of a "developer" insight at all.......and it tells us absolutely nothing about 2K11...

That insight = Huge Failure

[Mercury112491]

the responses on that page are priceless. All that is, is an advertisement for the stupid million dollar challange. I have always loved 2K and with the exception of baseball thought they made superior sports games to EA. But my patience with them is really thin at this point. I'm almost at the point where I hope they announce they won't renew their contract so that when the 2013 season comes around we'll have an MVP Baseball that EA has had 3 years to work on.

[econoodle]

thats the insight?
I could have provided more insight about what he talked about.
2k man, 2k.
also, what was that an actual insight into? lol

plus i ove the part where he says 'hurry up and preorder'. With ZERO info revealed he wants people to preorder?

[Saberq]

That's not a an insight that's what you get when you type MLB 2k11 on google........I mean come on we need info guys real one.......I just pray that those blue flashes from 2k10 in between pitches are gone

[12]

It's cool that the guy won a million bucks and all, but come on.