EA Going Away From In-Game Ads? Microtransactions Proving Far More Lucrative

[Aggies7]

Does this mean no more Doritos Play of the Game and Old Spice Redzone....Seriously if they get rid of that it will kill some of the presentation.

And if this is their plan, that is stupid...All these years they have made money off of us buying relatively the same product year in and year out and they are worried about this. Maybe I am miss understanding, but this maybe my last straw.

[roadman]

Quote: Originally Posted by Aggies7

Does this mean no more Doritos Play of the Game and Old Spice Redzone....Seriously if they get rid of that it will kill some of the presentation. And if this is their plan, that is stupid...All these years they have made money off of us buying relatively the same product year in and year out and they are worried about this. Maybe I am miss understanding, but this maybe my last straw.

I think they are talking about the smaller ads on top of the plays menu.

This is the first Madden that had the FB application and they really advertised more DLC this year, MUT, Madden Live Moments, cheats, etc.......

You won't start seeing the benefits of the DLC revenue added till future Maddens are produced.

[rsoxguy12]

What bothers me about microtransactions is that EA is charging us for something that used to be free. Who remembers madden cards back in the PS2 days? For a similar in-game service today, we would be forced to pay that fee. We had access to ALL madden moments in madden 09. The in-game ads aren't too bad; some of them just need to be woven into the commentary a bit better, but they add to the experience overall.

[SmashMan]

Quote: Originally Posted by rsoxguy12

We had access to ALL madden moments in madden 09.

We have access to all Madden Moments this year. The "Madden Moments Live" ones are supplemental and not part of the core out-of-box package. They also don't cost any money to play.