Madden Sales Down 18% Y-o-Y in October

[roadman]

Quote: Originally Posted by Blue Line

nba live was awful.... i had no problem spending $60 on nba 2k11, COD, mlb the show, fifa just to name a few....guess the economy wasn't that hard on my pockets...or maybe i have no problem spending money on products that are worth it.

To each their own.

If your surviving, that's great, others aren't.

[Rules]

Ea decided to make the game for the casual player and move away from the sim side of things.

Goal: To grab the arcade side of the market.
Result: Sim players abandoned their game. I didn't even think twice about not buying Madden this year as it would have been a complete waste of money for me. To the point that I have little interest in their Madden Franchise in the future. So add me to another percent that is MOST Likely not buying their game next year either as they would have to do a complete overhaul of the game and they are not going to do that.

In the end: EA Madden = E P I C Fail

Why?

Because they failed to listen!

[Only1LT]

Quote: Originally Posted by thecougarbear

I'm sure it doesn't help that, you know, the economy is in the crapper. Quite honestly, $60 is a lot of money to spend on a piece of plastic. When I was in college, it was like, "Yeah, sure. You buy Madden every year. Duh." Working for your money puts a whole new spin on a dollar, let alone $60 of them. I'm not in the least surprised that sales are down. They have malnourished the game to the point of starvation--especially in a time of austerity.

Quote: Originally Posted by Blue Line

nba live was awful.... i had no problem spending $60 on nba 2k11, COD, mlb the show, fifa just to name a few....guess the economy wasn't that hard on my pockets...or maybe i have no problem spending money on products that are worth it.

Quote: Originally Posted by roadman

To each their own. If your surviving, that's great, others aren't.

I'm not saying that the economy doesn't play a factor. It plays a factor in everything we do.

I will say one thing though. The economy factor goes right out the window for anyone who bought even one game since Madden has been released. If you had $60 to spend on a game, and you bought one besides Madden, then that isn't the economy affecting Madden's sales. That's Madden affecting Madden's sales.

The economy argument only works, potentially, for those that have not bought a single game since Madden has been available. And even then, I'm sure that some number of those people would not have bought it even if they had the money.

The economy is thrown out there in defense of Madden a lot, and again, it is a factor, but it is a factor for every game, and every purchase in general, as well. If you are still making luxury purchases, especially if it is a game purchase, other than Madden, then that is NOT the economy.

[roadman]

Quote: Originally Posted by Only1LT

I'm not saying that the economy doesn't play a factor. It plays a factor in everything we do. I will say one thing though. The economy factor goes right out the window for anyone who bought even one game since Madden has been released. If you had $60 to spend on a game, and you bought one besides Madden, then that isn't the economy affecting Madden's sales. That's Madden affecting Madden's sales. The economy argument only works, potentially, for those that have not bought a single game since Madden has been available. And even then, I'm sure that some number of those people would not have bought it even if they had the money. The economy is thrown out there in defense of Madden a lot, and again, it is a factor, but it is a factor for every game, and every purchase in general, as well. If you are still making luxury purchases, especially if it is a game purchase, other than Madden, then that is NOT the economy.

Seems like common sense to me.

Gas prices have risen 46 cents since last December. I'm still filling the tank, so, it hasn't affected us, yet, but not everyone is in the same boat, either.

Off topic, for a bit. I've seen over 50 resumes over a 4 day period this week. 50% of the people haven't had a job since 2009, 85% since 2010.

I agree, it's a factor, definitely, but it's not the only factor.

[Only1LT]

Quote: Originally Posted by roadman

Seems like common sense to me. Gas prices have risen 46 cents since last December. I'm still filling the tank, so, it hasn't affected us, yet, but not everyone is in the same boat, either. Off topic, for a bit. I've seen over 50 resumes over a 4 day period this week. 50% of the people haven't had a job since 2009, 85% since 2010. I agree, it's a factor, definitely, but it's not the only factor.

Wow, that's terrible.

I work as an IT recruiter, and people are making money hand over fist, and the jobs just keep rolling in.

It's hard to remember sometimes that other sectors aren't doing nearly as well.

[lofeazy]

Quote: Originally Posted by Blue Line

nba live was awful.... i had no problem spending $60 on nba 2k11, COD, mlb the show, fifa just to name a few....guess the economy wasn't that hard on my pockets...or maybe i have no problem spending money on products that are worth it.

Everything you just name is a great product.(And thats what people will shell money out for.)

(+trillion)

[Keenan G.]

Quote: Originally Posted by Only1LT

Wow, that's terrible. I work as an IT recruiter, and people are making money hand over fist, and the jobs just keep rolling in. It's hard to remember sometimes that other sectors aren't doing nearly as well.

I work in the oil and natural gas industry here in Texas. People are getting hired left and right. So like you said it varies by sector.

Back on topic. I am not surprised that Madden sales are down. I bought M11 in hopes that they worked on the gameplay, but they didnt. I wont be buying M12 unless changes are made. Oh well. I still have NBA2k11.

[DScott93]

Maybe this would be a good time to bring Head Coach back. It was about as real as a management could get only a few computer faults etc. but overall a great game and took alot of scouting, strategy.