Madden Sales Down 18% Y-o-Y in October

[mestevo]

Quote: Originally Posted by 31

Yes, this is what I meant.

Quote: Originally Posted by dcsoldier

that number is actually correct....... madden sales don't have a lifetime....once the next one comes out the old one never gets purchased lol. has anyone bought a madden 07 lately? im just clowning around man but statistically its true by comparison that the same time in 05 and 06 madden was pushing twice as many units.

So neither of you think Madden will sell anything between now and the next Madden? That is what is referred to as the lifetime of the title. Here's a comparison to Madden 06... "4-5 years ago"


Madden 06
PS2 4.35
XB1 1.43
NDS 0.25
TOT 6.03

Madden 10
360 2.66
PS3 2.09
PS2 0.90
Wii 0.63
PSP 0.56
TOT 6.84


So where's your 50%?

[PantherBeast_OS]

Quote: Originally Posted by dcsoldier

you are absolutely correct

BTW don't get me mixed up on this Ea not listening so much. Ian and Phil have tryed to listen and tryed their best to give fans some of the things they want in the game. But the Marketing department is what is killing the fans and the DEV. team more then anything to get a good game. Ian and Phil knows what the fans wants. It's just the Marketing department is the people who tell Ian and Phil what to put into the game to draw new fans. So just to make it clear I'm not putting all this on Ian and Phil. They have tryed. It's just the Marketing department that is killing Ian and Phil and fans completely.

[PVarck31]

Quote: Originally Posted by mestevo

So neither of you think Madden will sell anything between now and the next Madden? That is what is referred to as the lifetime of the title. Here's a comparison to Madden 06... "4-5 years ago" Madden 06 PS2 4.35 XB1 1.43 NDS 0.25 TOT 6.03 Madden 10 360 2.66 PS3 2.09 PS2 0.90 Wii 0.63 PSP 0.56 TOT 6.84 So where's your 50%?

Like I said, I saw 50% somewhere in this thread. I assumed it was correct, or perhaps I misunderstood. Like I said, if it is not correct then my bad.

[RaychelSnr]

Quote: Originally Posted by 31

Like I said, I saw 50% somewhere in this thread. I assumed it was correct, or perhaps I misunderstood. Like I said, if it is not correct then my bad.

From a market share standpoint on the simulation game people worry about here on OS, it's definitely correct except it's not quite 50% like I originally recalled. However, the drop is best guess estimate between 30 - 40% or so considering the top platforms peaked at 6.5 million-ish and the current top simulation platforms are now selling less than five a year on their best year (before that is was less than 4). You could also make the argument that sales are down on a platform by platform basis by as much as 50% or more, if you want to directly compare PlayStation platforms, which I think might be a little silly since people have moved allegiances quite a bit this generation.

It should go without saying that using VGChartz data is hazardous to ones health (and credibility). It's hard to find real raw data though, so it's the best most people have.

[RaychelSnr]

Quote: Originally Posted by mestevo

This is spin for a headline. The original thread was predicated on early reduced pricing by some retailers at release trying to surmise that sales were down, when it's a common practice to have day 1 sales, and prices went back to normal making the entire premise incorrect. How much of this 18% is still PS2 falloff? There's almost 200k missing units right there YOY using vgchartz data, and they're not going to come close to last year's 900k on that platform. Also, it's an article about October NPD, I don't see what isn't clear about Madden's YOY or they'd cite an Activision statement for context, the source is still NPD's October data. Like the first article, this is more a flashy headline than anything of substance.

Will those PS2 sales ever be replaced? With the current hardware base being higher than it was 4-5 years ago, you'd expect sales to follow at least at somewhat of the same pace, they haven't. So no, this is definitely a big deal no matter how you spin it, especially if total sales fall this year after both the PS3 and 360 saw big expansions in market base. A product expanding sales in a rapidly growing market makes sense, a product expanding in sales below where everyone else is expanding much faster doesn't make sense and is cause for alarm.

Look at FIFA for example. In the last 3 years, it's sales have almost doubled on the major platforms while Madden's has grown with the PS3 platform (over double), but the sales have only edged up on the 360 in 3 years (08 - 10) when the 360's hardware base has continued to grow. Thus you see FIFA sales growing at nearly double the rate of Madden this generation. The PS3's hardware base has exploded, thus I don't think it's any surprise anyone's seeing growth on the PS3 FWIW.

However it goes without saying that without any independent way to actually get raw game sales data, everyone's basically drawing conclusions from the same data and it's reliability isn't really all that well known.

[buttsakk]

Quote: Originally Posted by mestevo

Madden 06 PS2 4.35 XB1 1.43 TOT 5.78 Madden 10 360 2.66 PS3 2.09 TOT 4.75

I would look at it like this instead of all the versions.

Just your two main thoroughbreds.

[dcsoldier]

first i would like to know where those numbers came from...second take a look at ps2 in 06 sales and compare them to ps3 in 10.....also those numbers include 3 additional platforms.......not an accurate comparison to say the least.

[RaychelSnr]

Quote: Originally Posted by dcsoldier

first i would like to know where those numbers came from...second take a look at ps2 in 06 sales and compare them to ps3 in 10.....also those numbers include 3 additional platforms.......not an accurate comparison to say the least.

http://www.vgchartz.com

It's numbers are known to be notoriously wrong though as they used to have big swings when NPD publically released their numbers (which they no longer do, just lists), so use at your own risk.