350,000 Played Madden NFL 10 Online Once, Then Never Went Online Again

[Steve_OS]

According to Kotaku and Ian Cummings, 350,000 people played Madden NFL 10 online once, to never return to another Madden 10 online game again. That is a crazy number, don't you think?

Quote:

"An estimated 350,000 people played last year's Madden NFL 10 once online and never played it online again, series creative director Ian Cummings recently told Kotaku. He and publisher EA are mum on online multiplayer details for this summer's Madden NFL 11, but that's a number the creators of one of gaming's biggest franchises clearly wants to reduce. More than a third of a million people dare to go online with a game and never try it a second time? Something or somethings are scaring them away."

[Blaise]

Wow, that's insane. Wonder what the reasoning was for only playing once...

[Hova57]

part of that could be that it being mandatory to play on slow speed. or there servers and lag

[kingkilla56]

damn. something needs to be done huh?

[Mr. Franchise]

Screen pass spam. Never played again.

[sois]

Maybe this would be a sign to concentrate on offline franchise?

[Flamehead]

Would LOVE to know how EA interprets this one, since "online rules all". Could they possibly conclude that online isn't casual enough and they have to make it more accessible?

[Bgamer90]

Fair play needs a comeback.

Either that or there needs to be a percentage statistic for things like "goes for it on forth down" so that people can search for users to play with based on the percentage they go for it on fourth down. Would just make it easier to find games with people that play fair when your friends on your friends list aren't on...