EA Sports Plans To Digitize Madden 11 Consumer (IGN)

[bang911]

Madden NFL 11 fans should expect to purchase digital content this season, according to this write up from IGN.

Quote:

""I think we need to move much quicker, in particular with Madden, through a digital world," Moore stated. "You're going to see more announcements there how we digitize our Madden consumer. It keeps the disc in the drive longer, it stalls trading the game in, it allows me to be able to take further advantage of that consumer over a longer period of time," he said. "Even if we do get second sales, we see that as an opportunity to drive digital margins." "Sports games, because their seasonality runs out, are always something tempting to trade in. We've got to be able to build business models around allowing that consumer to trade it in and then monetize them," he added "We're certainly going to do a lot of that this year."

[lofeazy]

This will be my first year not buying madden since there droping PS2 support.(I always buy last gen and I always rent next gen.)

[ZoneKIller]

Good find first off.

Second off if they would add all of PS2 to PS3/360 people prob wouldnt trade the Madden games in so early.I never traded in my Maddens on PS2.Played them till the next one came out.

[mva5580]

Anyone who willingly gives EA Sports their money after that article has serious problems.

[oneamongthefence]

I wonder how they could digitize madden? I do like how they want to prolong the life of madden. Making a better madden game goes a long way to help prolong its life. And obviously ultimate team was a major feature that made ea more money and also extended it somewhat.

[Goethe88]

That article was a whole lot of nothing. Seems their focus is every but on gameplay. Par for the course.

[Goethe88]

My bad. I totally screwed up my word order. I just hope they address gameplay is what i'm really saying. I don't know what they mean when they say "digitalize"

[bang911]

Quote: Originally Posted by Goethe88

My bad. I totally screwed up my word order. I just hope they address gameplay is what i'm really saying. I don't know what they mean when they say "digitalize"

I agree, I'm sure that some team members are still 100% focused on the actual gameplay portion of the game.