2K Sports Signs All-Star Lineup to Promote MLB 2K10 this Season w/ Video

[RealmK]

Quote: Originally Posted by Pared

I'm not sure if you're being sarcastic, but my point was these ballplayers can't offer the amount of input that makes their price worthwhile. So unless I'm reading it wrong, we're in agreement. But to act like having these players around isn't beneficial to their marketing would be naive.

I'm reading it more as "paid endorsement" and not much else to be honest.

[Pared]

What coverboy(s) hasn't/haven't been a paid endorsement? Of course they all are.

[RealmK]

Quote: Originally Posted by Pared

What coverboy(s) hasn't/haven't been a paid endorsement? Of course they all are.

Obviously, I'm more refering that they prolly got little to no input from the players at all and its just a marketing ploy to try and say "hey we know 2k9 sucked! Its better now we swear!" I fell for that with NHL2k10, I'll be damned if I'll be fooled again.

[DaveDQ]

Quote: Originally Posted by Woodweaver

Your generalizations and assumptions are incorrect. You just have to take peak at The Show forum for about 5 minutes to know this fact. I think it is safer to say that the majority of gamers that think the 2K series isn't that good simply played the game in its past few incarnations. Read the many bug threads in this forum for exact reasons for these feelings.

I understand your point but you are implying that I stated that all those who dislike MLB 2K are fans of The Show. There is a balance in all of this. Take for instance the surge we saw this past year in the Madden 10 team blogging and tweeting about the changes to that game. Some even took it on themselves to post here on the forums. At first it made a great impression and offered a look at how serious they are about making the game better. I enjoyed the blogs.

However, I believe people got lost in "how cool it was" that a guy from the Madden 10 teams was here answering questions etc. When the game arrived, many were let down because that surge of hype created an anticipation that was not lived up to. In turn people here responded in frustration which led to those devs quieting up and getting burnt out. Not to mention some members here were simply out of control, throwing out crude comments.

My point is that blogging, releasing information along the way with videos and images etc. has almost become all some people need to ensure a buy. Nobody is questioning the superiority of The Show of 2K Baseball. I think that's pretty obvious; however, the trend that has occurred is one that leads me to believe there are those that are so caught up in things that deep down they don't want 2K Baseball to succeed. I'm not saying everyone, and most certainly not those who enjoy and truly know why The Show is successful, but read through this post on its own and you will see the trend that Spank referred to as anger.

It's not just in the topic of The Show and 2K Baseball. Its other titles too.

[DaveDQ]

By the way, Morneau pulling out a cantaloupe as a reference to Verlander's fastball is hilarious.

[Pared]

Quote: Originally Posted by RealmK

Obviously, I'm more refering that they prolly got little to no input from the players at all and its just a marketing ploy to try and say "hey we know 2k9 sucked! Its better now we swear!" I fell for that with NHL2k10, I'll be damned if I'll be fooled again.

Why are you even following this marketing to begin with?

It's not for the typical gamer that frequents these forums.

You should know better than that. "Fell for that..." Please.

[brendanrfoley]

I want to see gameplay clips and screen shots as much as anyone, but these videos are funny; that can only hope with the masses in marketing 2K10.

[Woodweaver]

Quote: Originally Posted by DaveDQ

I understand your point but you are implying that I stated that all those who dislike MLB 2K are fans of The Show. There is a balance in all of this. Take for instance the surge we saw this past year in the Madden 10 team blogging and tweeting about the changes to that game. Some even took it on themselves to post here on the forums. At first it made a great impression and offered a look at how serious they are about making the game better. I enjoyed the blogs. However, I believe people got lost in "how cool it was" that a guy from the Madden 10 teams was here answering questions etc. When the game arrived, many were let down because that surge of hype created an anticipation that was not lived up to. In turn people here responded in frustration which led to those devs quieting up and getting burnt out. Not to mention some members here were simply out of control, throwing out crude comments. My point is that blogging, releasing information along the way with videos and images etc. has almost become all some people need to ensure a buy. Nobody is questioning the superiority of The Show of 2K Baseball. I think that's pretty obvious; however, the trend that has occurred is one that leads me to believe there are those that are so caught up in things that deep down they don't want 2K Baseball to succeed. I'm not saying everyone, and most certainly not those who enjoy and truly know why The Show is successful, but read through this post on its own and you will see the trend that Spank referred to as anger. It's not just in the topic of The Show and 2K Baseball. Its other titles too.

I see what you're getting at now, and it is a very interesting point! Without making any judgement calls about anyone's marketing strategies...but given the "audience" you describe above and the basic marketing tenet of "pulling" vs. "pushing" your audience toward your product, it would seem prudent to develop some plan (possibly assigning specialists) to interface via the mediums you describe above with specific focus on creating excitement while balancing management of expectations.

I suppose my main point is, rather than railing against it, embrace it. Use it to an advantage.