As far as telecast intergration is concerned, they should emulate all of the games in franchise mode as closely as possible. You know, AFC home games on CBS, NFC home games on Fox, Sunday Night games on NBC, Monday Night games on ESPN and after week 8 or 9, Thursday night games on NFL Network. And some of the playoff games would be on ABC too, just like in real life. They can leave the pre-game, halftime show, post game and weekly review shows done by the NFL Network and that would satisfy the NFL as far as realism. Oh yeah, fix the bradcast cam also. It's way too far away and doesn't move like it would during an actual broadcast.
In addidtion Ian Cummings and crew should design a better animation engine and improve the AI. Maybe come up with some sort of Realism mode and do away with those silly rookie, pro, all-pro and all-madden levels. Ick! Ridiculous. Just make a realism mode and an arcade mode and man, EA would be ahead of the game at that point. Simulation for all of the sim heads out there who love realistic football and arcade mode for all the kids and those who just wanna have fun and play like most people online play anyway.
Now combine all of these things into one game and OMG! we all could finally stop updating rosters for NFL 2k5 and move on to the future. EA has a chance to make the best NFL football game in history when it comes to patching Madden NFL 10 or it can just come out fresh for Madden NFL 11 and knock our socks off with an awesome friggen football game. I really don't care which software company can get this done, I just want it done. But since EA Sports is in the driver's seat right now, show some leadership and foresight and make an attempt at pleasing both sim heads and casual football gamers with one game. I know it can be done, you just have to want to do it. I guarantee that sales would be ridiculous if EA made a game like this. My 2 cents!