NBA Developer Insight: NBA 2K10: Draft Combine, Part I

[jmood88]

It's crazy that with how bad 2k games are marketed they've been killing Live in sales the past couple of years.

[HeavenlyTouch]

Quote: Originally Posted by jmood88

It's crazy that with how bad 2k games are marketed they've been killing Live in sales the past couple of years.

Consumers are much smarter nowadays.

Word of mouth over the internet, forums, facebook videos with comments, and so on. People often type "Insert here review" on the internet and get people's feedback before even buying anything.

Advertising alone won't be the difference maker nowadays.

[dlane0087]

Quote: Originally Posted by HeavenlyTouch

That's exactly how I feel to sum it up. Live is showing their fans, "hey, you guys told us these things are problems, so let us give you a few videos showing you that we've addressed those problems". 2k could only do so much for their loyal fan base by showing a vid or two which highlight similar things or gameplay features; again, imho, no one here needs to be convinced to buy this game. I just don't think many people care for this wishy washy Draft Combine info, which seems like an excuse to 'hold us off for a while' and give them more time.

I think what 2K is doing is awesome from a marketing stand point they are talking about little things building it up to a good finale. Live is going through this whole video blowout because they do need to prove to their fanbase and the basketball community as a whole that they are changing and kudos to them for doing that. Doing these blogs shows me that 2K does see Live as viable competition this year, which means they are stepping up. Hopefully, both games deliver this year, but I am buying 2K10 and renting Live as of right now.

[Behindshadows]

Quote: Originally Posted by HeavenlyTouch

Consumers are much smarter nowadays. Word of mouth over the internet, forums, facebook videos with comments, and so on. People often type "Insert here review" on the internet and get people's feedback before even buying anything. Advertising alone won't be the difference maker nowadays.

Yeah I agree, its a different ball game this season when it comes to game purchasing. Consumers do their homework and they just don't go out and buy things based off name recognition. They purchase based on what they read up on and what is marketed and flashed enough times in their face.

I'm always more harsh to 2ksports because they have the most brokeback-marketing I've ever seen when it comes to their games. Not to mention 2k10 comes out in less than 2 months and we still haven't really seen any gameplay on the title at all. No videos, bull**** screenshots and marketing of a feature only a 3rd of us give a damn about. I mean we buy the games to play 5 on 5 basketball, and the first thing they announce and continue to talk about is stupid Draft Combine. We are glad they have a new feature, yaaaaaaah!

Now show us what matters and that is the 5 on 5 game not this mess they've been showing. We want the meat and potatoes when it comes to their marketing, not the salad bar with lite dressing.

[The 24th Letter]

IF your brokeback marketing style has outsold the comp over and over.....I dont see why you change it...

[ProfessaPackMan]

To some people, it ain't all about sales though...

[The 24th Letter]

including me...lol
im saying from 2ks view

[TMagic]

Quote: Originally Posted by The 24th Letter

IF your brokeback marketing style has outsold the comp over and over.....I dont see why you change it...

I think I would attribute it more to them just having a better game than the comp than anything.

Just my