As NASCAR fans watched the finale in Homestead, gamers have to wonder why the sport hasn't appeared on the Xbox One or PlayStation 4.
Obviously Eutechnyx is the latest developer to take a crack at the NASCAR series, but with releases only on the PC, PS3 and Xbox 360, the develpoer has left early adopter fans standing on pit road with no ride or sponsorship.
The history of NASCAR console video games is littered with failed attempts. There have been multiple efforts on consoles, and most have left fans wondering if the developers even watched the sport they were trying to digitally recreate.
Larger developers such as EA Sports tried for multiple years to find retail success through ownership and development of a NASCAR title, and while the sport has over 75 million fans, an extremely small percentage actually purchased the game. In fact EA’s NASCAR series, which ran from 1997 until 2009, sold just over 9 million copies collectively. Conversely, the Tiger Woods Golf title (1998-2013) sold over 25 million copies during its retail run, more than doubling that of its NASCAR series.
The most well received NASCAR video game ever produced was actually not even on a console, but rather the PC. The NASCAR Racing series by Papyrus had an extremely loyal following, and entered into cult status once developers learned that EA had purchased the exclusive rights to the NASCAR license, and gave fans the tools to modify the game to their liking in 2003.
As of right now, the before-mention Eutechnyx owns the non-exclusive rights to develop a NASCAR title, but as of last week via Twitter, still has no announcement or news of any new title making its way to the console for this upcoming season. Without knowing the exact plans that Eutechnyx has in place to utilize the license, I think it’s to assume we will not see a next gen title available at launch of the 2015 NASCAR season.
The racing genre is considered by most in the industry as a niche product already, and simulation-based racing titles, even more so. Even extremely popular titles like GT5 and Forza 4 sold a combined 12 million copies and are not a licensed annual sports title.
If we look at the horizon at some prospective developers that may be interested in acquiring the rights to make a NASCAR game, it would start and end with EA Sports and Codemasters. Any developer that would be interested has to have the financial infrastructure to be able to handle the initial upfront cost, and the very real possibility of mediocre sales figures. I truly believe though that a NASCAR title can be profitable, but it has to be developed and marketed properly, and above all else, has to have broad appeal to the masses, not just NASCAR fans.
Fans of the series will have to wait and see what the plans are with European developer Eutechnyx, or hold out hopes that there might be another developer that is willing to put the time and effort into making a quality NASCAR title for the PS4 and Xbox One. Sadly in our honest opinion, we would suggest not holding onto those hopes too tightly, because the thought of seeing 43 of your favorite NASCAR series drivers grinding down the backstretch at Daytona is looking more and more unlikely to happen on your console.