Like a backup player filling in for a fallen starter, Electronic Arts' NBA Live 14 had a chance this November to impress gamers and supplant its star teammate, NBA 2K14, while Visual Concepts' game sat on the shelf recovering from self-inflicted injuries.
But once the PR hype was over, and gamers finally got to see NBA Live 14 perform on the court, the title's many shortcomings revealed why NBA Live had been a "did not play, coach's decision" for three consecutive gaming seasons.
With review scores in the 30s to 40s (out of 100), and first month sales estimated to be around 60,000 total units, NBA Live's return to sports gaming's lineup has been a critical and commercial failure. More importantly, NBA Live's reputation, already weakened from many sub-par performances and canceled releases on the Xbox 360 and PlayStation 3, may now be irreparable.
A franchise can only suffer so many lost seasons before, like the Charlotte Bobcats, the brand becomes thought of as a perennial loser. And unlike actual sports franchises, no simple name switch or logo alteration will change NBA Live's perceived quality, so long as the EA Sports insignia remains on the box.
To its credit, Electronic Arts has not yet given up on NBA Live 14. Roster updates continue to roll out on a daily basis, though they have not been as accurate or as instantaneous as the game's press releases originally asserted. Bug fixes and content updates, likewise, have been slower than expected, though still coming along.
All of this post-release support, while greatly appreciated by the few thousand people still playing NBA Live 14, may not even matter in the long run. The consumer trust that was lost on November 19 cannot be restored by any number of title updates or blog posts.
NBA 2K14's mistakes (virtual currency, trade logic, server issues), gave NBA Live 14 an opportunity to become the go-to basketball title in gamers' rotation.
It is an opportunity that Electronic Arts squandered, and one that the company may never see again on the PlayStation 4 or Xbox One.
Consumers, like coaches, have a "dog house." And NBA Live is chained to it.
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Submitted on: 12/27/2013 by
Jayson Young
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