Hockey as a sport is perfect for online gaming. Two teams filled with human players does not strain the online servers too much, and the game's fast tempo and short overall duration appeal to the gamers of today.
Fortunately, EA realized this as well, and for the third year running we have the EASHL as an outlet for our hockey fix. For those who are not familiar with the EASHL, it is a virtual league of created teams where each gamer controls one player on the ice at a time. Having a player-lock feature makes the EASHL a team effort. You win and lose games as a team, so teams that develop good chemistry tend to rule the rankings, instead of just gamers with impressive individual skills.
Just like clans in first-person shooter games, EASHL teams tend to develop personal relationships between team members, and friendly rivalries form between EASHL teams. The popularity of the EASHL is evident on the Internet. There are plenty of forums devoted to the EASHL, and a lot of talk about how the EASHL could be improved in future EA Sports NHL releases. At one point EA mentioned in a developer blog that there are over 500,000 EASHL players out there.
Half a million people playing the same game mode all around the world. Looking at the forums around the Internet (I confess, I spend too much time reading about the EASHL, but that's only because I can't play the game at work), players tend to think alike about the game. They mostly have the same pros and cons regardless of language or location. Of course people who bother to write on the forums are generally those who take the game seriously, even too seriously at times, but that is just an indication that EA is doing something right. The game is just so good that you keep playing it regardless of minor flaws, and many spend hours and hours discussing the game on various forums.
The members of the NHL online world may never be able to match the number of players of World of Warcraft, Call of Duty or even FIFA, but we can match them in the passion that we show regarding the EASHL.
What I'm leading to here is that I think that it's time for an EASHLPA. It is time to formally open communications between EA and the players of this wonderful game mode. Each year the developers bring forth new features, and sometimes they take them away even if the players are happy with certain ones -- multiple dressing rooms anyone? If we stood organized instead of all of our voices getting lost in the forums, maybe they would listen to us even more.
Think of the possibilities:
- Beta testers could be selected from the EASHLPA, voted in by the players themselves.
- There would be an easy way for EA to organize events, tournaments, etc. on even a local level.
- What better way would there be to get feedback from the gamers, in beta or retail, than from trusted members of the EASHLPA?
- There would be a chance to actually do something more about glitchers, boosters and cheesers. For example, a certain amount of votes from official EASHLPA members would be evidence enough without video capture cards.
- The developers could poll members about new features during the next game's development period.
And these are just a few examples. For EA, this would practically be a free method of improving the game via beta testers and the players' opinions. For EASHLPA members, this would be a chance to influence where the game went in the future.
May or may not be a member of the EASHLPA.
I am sure that there would be an adequate number of active players that would participate and be of some use to EA. And of course for EA, what a marketing tool. This would be an all-new interaction between developers and players, all with the common purpose of making the game even better than it is already.
The EASHLPA could be localized. You could have a sect in each region so local tournaments and competitions would be easier to organize. EA and the Players Association could have annual tournaments and visibility in the gaming media as well.
Compared to other virtual sport franchises, EA NHL's smaller fan base would be a perfect place to try different things for EA. If it works with the NHL franchise, it could be implemented into bigger games and larger customer groups.
I am ready to do my part and so are a lot of other players out there. Is EA?