QoTD: Replayability - gotta get my money's worth.

What does gameplay include? If A.I. reaction is not apart of that, then I'm all for it. Fair A.I. action and reaction where there is no cheese. If A.I. is apart of gameplay, then depth of modes. I need somewhere to get "lost" with that gameplay.

Graphics.

Like luv_mist said, AI - I am not sure if AI is a part of the classification of "gameplay" - and judging by some of the games that are out, apparently not. But AI is high on my list of things that are a must in a game for me after the gameplay itself. For example, NBA2K9 is a fun game to play. It has the graphics, animations and all that - but at the end of the day, it missteps with the AI making poor decisions in shooting, post up, spacing and all around shoddy AI.

QOTD: Franchise mode. If a game has good gameplay and a solid franchise mode, I can play it for 2-3 years (see College Hoops 2k8).

Presentation comes in a close third after those two.

QOTD - A good engrossing dynasty, franchise mode.

Presentation and Franchise modes

QOTD: Graphics and presentation