Marketing games, who the heck is doing this !?! - SHAKYR's Blog

SHAKYR's Blog

Marketing games, who the heck is doing this !?!

Posted on September 29, 2010 at 10:15 AM.

(4)

I wonder who's marketing these games, sports games? I keep reading producers posts that say "well our marketing said this and marketing said that", I'm really confused because what kind of research is marketing doing? It's seems like many of these companies have preconceived ideas already and throw the marketing word out there to cover anything that may fail.

I go to many gaming sites I never saw a survey or anything from a mysterious person/persons (marketing) asking fans what they want. I even saw a producer post that the sports game demographic is teenagers to 28 year olds. That's a lie if you do a search for the age demographic for sports gamers it's much higher. Many gamers are gamers from the 80's.

Sports games have a higher age bracket for gamers. Companies hate this because an adult will not accept anything like a younger gamer will. These adult gamers push companies for realism and simulation elements.

I ask again who is marketing these games?

Comments

# 1 stlstudios189 @ Sep 29

true I am still playing strong @ 31

# 2 Beastly Wayz @ Sep 29

Ditto, I am 31 myself, I am very much into Gaming, after a long day in the office, nothing is like cracking open a cold one, and getting into some competive online gaming...

# 3 SHAKYR @ Sep 29

These companies need to really do some marketing and research. It would bring more money to their pockets and give them a larger following.

# 4 SHAKYR @ Jul 20

again I ask.....