What can the Red Sox do to continue to be a leading MLB franchise? - SBartlett's Blog

SBartlett's Blog

What can the Red Sox do to continue to be a leading MLB franchise?

Posted on May 7, 2010 at 11:47 AM.

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Hi all. Question number two for the Red Sox Fellowship program posed to me is in the title. Here is my philosophy. What are your thoughts?

Welcome to Fenway Park

I recommend the Red Sox take advantage of other properties and assets (such as Nascar�s Roush Racing) owned by Red Sox management and package their current corporate sponsorships creatively with these properties to maximize the deals. Another area where the Red Sox can improve is giving partners an on-site presence in the stadium, or on Lansdowne Street to offer their services or engage fans in a way that is not intrusive, but valuable....

Read the rest at my blog.

http://stevenmontanibartlett.com/my-blog/