My 11 year old brother said this not too long ago after looking at the NCAA 10 cover...
"Wait....this has ESPN in it??? where???"

Case closed.

People say that EA copied 2K5's presentation for Madden but didn't 2K5 just copy what happens in a NFL presentation of a football game on Sundays, Mondays, yada?? Think about it. One thing that I am glad they didn't copy was the lame voiceovers of the players. Those were pretty pathetic, imo, and what sucked is that they showed back up in APF2K8 instead of being improved on, like most of what they did in APF.

Now, I would definitely like to see EA really take advantage of the license going forward. Definitely overlays and replays with the use of the telestrator would be great. Also get better voice talent and really go hard in creating better commentary technology. 2K MURDERED Madden in those departments but now it's time to get it right. I applaud all the work done from Madden 09 to, at least, the full length Madden 10 demo I played (only 3 played games, a simulated game then 1-2 quarters worth of play some more before my PS3 died) and now I wanna see things like what I mentioned that 2K5 had included for Madden 11....but I'll take a completely new and organic animation system more than any thing else.

preach!

licensing agreements = terrible quality products, competition breeds excellence

this goes out to the people who are trying hard to defend ea...and attack 2K...umm, 2K was ORIGINALLY ESPN Video Games..thus they had the contract and rights to make sports games exculsively with the ESPN license. this bringing out ESPN signature style presentation that we all know and love when we watch it on television. and shame on EA for admitting they are copyiing 2K and their presentation skills.....its EA's fault they took the ESPN rights and not did anything with it. not many people cared that EA had the ESPN thing with it(...or DID THEY lol) why? becuase we all know wat happened and are waiting on the contract to end so more football games can come out