EA Sports standing by Tiger a good thing - RaychelSnr's Blog

RaychelSnr's Blog

EA Sports standing by Tiger a good thing

Posted on December 3, 2009 at 11:42 AM.

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You can't replace a well built brand overnight.

That seems to be EA's mantra with the Tiger Wood's series since they have decided to stand by Tiger. I'm not surprised, shocked, or even remotely puzzled by this move because it was simply the right move to make.

Tiger Woods is still the greatest golfer on the planet: past, present, and at least near future. You want your Golf themed video game branded around something like that.

And while I don't typically mix my personal beliefs into discussions like this, Tiger never claimed to be perfect. Tiger released a well timed statement, he apologized and he said he's working it out with his family. In this instance, there is nothing we can do and he sounds like he's doing what he can to patch things up. There's no reason not to forgive him -- not that there wouldn't be otherwise. I think most of his business partners are going to end up feeling the same way.

If you feel hurt by Tiger or if you have or will by any other professional athlete just know this: they're all human. Don't build them up to be bigger than they are, they are just as prone to setbacks and failures and you and me.

I believe EA made the right call here.

With that said, what do you think? Did EA make the right move by keeping Tiger on board?