Pre-Release Hype Trailers...or Not - RaychelSnr's Blog

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RaychelSnr's Blog

Pre-Release Hype Trailers...or Not Stuck

Posted on April 24, 2009 at 06:37 PM.

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We are getting into the bulk of the spring severe weather season here in Oklahoma, so my time to blog is probably going to be running shorter and shorter. However, here is a thought I had today while watching the NCAA Football 10 sizzle video again: these videos never show anything and while fans break them down like crazy, I don't think they really do a good job of hyping folks up since they don't directly convey their intended message.

Some of the videos do make the hype machine spin like crazy, but let's be honest with ourselves, they aren't the greatest way to market the games. Now I know I just questioned the skills of a multi-million dollar advertising department with that statement, but I'd just rather see these videos be more substantive. Show us the new stuff, why should we have to dig for new info?

With that said, I do think both NCAA and Madden are on pace to have big years personally, although only time will be able to be the judge of that. However, for once, let's make these videos more about showcasing new features and less about making a cool music video, let's save those for closer to release. Who's with me?

Comments

# 1 deaduck @ Apr 24

I've always sort of figured advertising for this game was sort of pointless.

How much hype does the only NFL game need?

# 2 19 @ Apr 25

Well unfortunetly, EA seems to feel explaining new features in detail doesn't appeal to the masses. Not like dropping a snazzy music video every month leading up to release. That seems to be the standard for video games nowadays. Get everyone excited with good graphics, shiny colors and cut scenes. While you're essentially releasing the same game year after year. I think they both will have big years as well, mostly due to EA's monopoly on said games.