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Making Jordan the NBA Logo 
Posted on May 7, 2010 at 07:49 PM.
Last year there was a lot of discussion about replacing the NBA logo's silhouette of Jerry West with Michael Jordan, specifically the Jumpman logo. But such a drastic change would never work, the NBA logo is too iconic and recognizable. But what if you kept the same pose while changing the player? That's what I set out to do, morphing Jerry West into Michael Jordan...

Roll-Over to see the updated version


I love how it turned out, and it seems like a natural fit for me to use on all my upcoming NBA2K11 stuff.


Sure, most people won't even recognize the change, but that's kind of the point.
Comments
# 1 Shinyhubcaps @ May 7
I have a pretty big problem with making Michael Jordan the NBA logo, but if it were to happen, your execution of it is pretty good. They would likely do something akin to the D-League logo, though (dunk or athletic pose) instead of basic dribbling. I understand the rationale for doing it this way, though.

The updated logo also looks like it has too many angles and bevels. Jerry West may look like a mannequin, but the lack of detail on his jersey and shoes are what makes the NBA logo easy to reproduce on embroidery and so on. Same is true for the Jumpman logo.
 
# 2 MessenjahMatt @ May 7
Yeah it would need to be simplified a little bit if the NBA was to actually use it, but that's obviously not something I have to worry about, ha.
 
# 3 Steve_OS @ May 7
Nicely done.
 
# 4 kingbrandon56 @ May 7
I like the logo but I Jordan can't be the logo for the league because of his of the court issues. Jerry West represents the leagues history and has no controversy surrounding him off the court.
 
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