Fair is fair... THQ has done to EA MMA what EA did to NFL2K.

What goes around comes around.

Sometimes getting a taste of your own medicine provides a critical lesson that otherwise goes unlearned.
There's nothing like getting bitten in the butt by your own teeth.

Perhaps now EA is learning a lesson about ethical, competitive business practices...
But judging by the Elite fiasco and the free 20yr old hoops game that now costs $50... perhaps not.

Considering what EA has done to the consumers' options for authentic gaming, they will NEVER get a pass for a generic game. EA created a culture of undercutting the competition by monopolizing licenses and now that same culture has rear naked choked its best new effort.

Poetic Justice.

I admit the game is great but just like ****** gamers, there's the ****** MMA fans who only know of the UFC brand. Or if they know of others, it's a limited amount of people. Shoot there's people who LOVE UFC but have no idea who Fedor is. Or even some of the old UFC stars on this game like Arlovski. But in a way, I agree with the previous comment. What comes around goes around. EA had a chance at the UFC before and told Dana White that MMA isn't a real sport.