EA Thinks EA Exploits Customers - ChaseB's Blog

ChaseB's Blog

EA Thinks EA Exploits Customers

Posted on March 22, 2011 at 02:15 PM.

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Being a big company inevitably means mixed messages will spew forth from the innards of the beast, but it's always a bit awkward when the general manager of the free-to-play branch of your company says a $60 price model is an "exploitative" and "harsh" way to do things.

Of course Ben Cousins, the aforementioned GM of EA's Easy Studios, has another agenda here in that the studio's new Battlefield Play4Free game is about to launch and so he wants to discuss the merits of the studio's business model. Nevertheless, that makes it even more awkward since Battlefield 3 is on the horizon, it won't be free to play, and there most likely will be an even more expensive limited edition version of BF3 that is released as well.